B2b Lead Generation

4 weeks ago


Bedfordview, South Africa Bitventure Consulting Full time

**About the position**:
Are you ready to embark on an exciting and impactful journey in the world of FinTech? Do you have a deep passion for engaging with businesses in the pursuit of identifying new leads and potential business opportunities? If YES, we want YOU to be a part of our dynamic and forward-thinking team as a B2B Lead Generation Consultant at Bitventure, a pioneering force in innovation.

**Primary responsibilities**:

- Collect and maintain accurate data on potential leads, including contact information, demographics, and specific needs or interests.
- Ensure effective Lead Qualification process by assessing the suitability of leads by evaluating their interest, needs, and potential to become paying customers.
- Work closely with sales and marketing teams to align lead generation strategies with overall business goals.
- Plan and support the execution of lead generation campaigns.
- Research and maintain lead generation database.
- Build and maintain relationships with leads through consistent communication, addressing their questions or concerns, and providing valuable information.
- Conduct customer research, to identify and understand target customer audience needs.
- Continuously stay informed about industry trends, new lead generation tools, and emerging best practices to ensure that the lead generation strategies remain up-to-date and effective.
- Develop and implement lead nurturing campaigns that keep potential customers engaged and informed.
- Participate in the preparation of proposals and / or sales presentations.
- Provide accurate and timely progress reports to management on lead generation activities and track conversion rates, successes, and areas for improvement.

**Requirements**:

- Excellent English communication skills (verbal and written), with the ability to communicate with C-Level Suite.
- Excellent persuasion, persistence, advocacy, and networking skills.
- Solid sales and marketing knowledge (familiarity with inbound and outbound marketing techniques, digital marketing, content marketing, and social media marketing, etc.).
- Solid sales/leads generation track record, including B2B experience.
- Experience with research and maintaining databases.
- Proficient in MS Office including Word, Excel, and Outlook
- Experience in using CRM.
- Strong project management, organisation and time management skills
- Strong research skills.
- Results-driven mindset and the ability to meet or exceed lead generation targets.
- Teamwork and collaboration.
- Strong Knowledge of Company products.
- Familiarity with the specific industry or market segment the company operates in can be an advantage.
- Matric.
- Studying towards a Diploma or Degree in Business, Marketing or related would be advantageous.
- 2 - 5-year(s) experience in Lead Generation.


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