Executive Head: Regional Digital Channels
19 hours ago
**Role purpose**:
For all Vodacom Group OpCos and partners across all customers including consumer, business and Financial and Digital Services
Commercial owner of key digital metrics, capability builder for core e-& m-commerce assets and custodian of the Design and Digital Analytics practices to drive more digital share of mobile, Fibre and bundle sales and self-service, adoption to all digital channels and enable new businesses and revenue streams for Vodacom Group (DR Congo, Lesotho, Mozambique, Tanzania, Egypt, South Africa) and Vodacom partner markets (Safaricom Ethiopia, Safaricom Kenya, Vodafone Ghana) with a particular focus on Consumer, SME and SOHO.
Convert business strategy into capabilities (considering either to buy, build, get support or partner) that supports a multi-product, multi-segment approach and champions as the business architect in driving the technology, processes and commercials to realize business value.
To define and execute the Digital strategy as a culmination of on all aspects of online including commercial operational costing (and technology functions), and to ensure that Digital becomes the preferred channel for Consumer and Enterprise customers for sales and self-care and as an enabler for new products, services and new business opportunities across, offered by Vodacom in Consumer, Enterprise and Financial Services.
Specify key strategic capability requirements for scalability and multi-use such as Digital Identity and eCommerce features to support Loyalty, Fintech and Online sales across a global catalogue of products in Consumer, Enterprise and Financial Services and across multiple customer types.
**.**:
**Commercial Responsibilities**:
B2C and B2B Sales of mobile products and contracts (credit sales), prepaid hardware (incl prepaid SIM cards), Fibre To The Homes, Fibre to the Business, Insurance, Loyalty rewards (Capacity), Cloud, Security and any products suited for the consumer, SOHO and SME segments.
Managing the digitally acquired base by ensuring customer lifecycle activities are planned, executed, measured and optimized and driving digital-orientated unique opportunities on upgrades and in-life accretive migrations
Accountable for the digital share contribution of sales for CBU and VB, adoption of digital channels for self-service, bundle sales revenue, engagement and retention.
To oversee the full sales funnel and attention to key metrics throughout the sales journeys across contract and cash/card sales of handsets to bundles.
Ensure leadership is maintained in industry benchmarks to competitors (both Telco and non Telco) in terms of digital sales, journeys, customer experience and sales contribution.
Supporting the brand with the best in class web, mobile and social media experience in the market through obsessive user experience and interactive programs.
Mobile adoption, marketing planning, soliciting support from CVM, Product, Consumer Marketing etc to drive a Digital-First/Digital-Only approach and propositions etc
Setting and executing on the Omni-channel strategy with Retail Operations and Sales teams to provide a seamless delightful experience to customers in physical channels through digital.
**Product and Platform (Capabilities) Responsibilities**:
Custodian of key digital assets and its roadmaps and scalability such as Digital Identity, E&M Commerce, Loyalty Store capability, Content Management System, Retail, Retail App.
Close collaboration with Fintech commercial functions (group and local market) to ensure appropriate management, share of cross-selling opportunities between Fintech and Telco digital channels
Translate business strategy into capabilities required that informs business architecture for technology to build and support
Enable delivery against current and future requirements and targets for sales, ecommerce transactions, revenues, contribution margin and customer satisfaction in line with the company strategy
Together with the Regional Technology Lead, leverage the Vodacom Product Operating Model to drive the delivery of group products, services, channel standardisation, improvement and expansion initiatives into local markets.
Stay up to date with user preferences in operating systems, device types, apps, social media, shopping trends and how to leverage
Enable the omni-channel strategy by defining the digital technology direction, requirements to leverage journeys and assets of direct digital channels to enhance and optimize the in-store experience through digital
Ensure core out-the-box functionality and plug-ins are used of E&M commerce platform (and little customizations are applied to ensure Vodacom can continue on an upgrade path which can be leveraged from the wider community and re-used across markets/entities
Leverage full Vodacom eco-system products to support more intelligent and targeted sales, analytics and personalization of offers, journey elements, etc
Ensure new customer on boarding journey, cros
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