Executive Head: High Value Consumer Segment
19 hours ago
**Role purpose**:
The highly visible position works collaboratively across all levels of the organization to lead the High Value Segment end to end. The High Value Segment team partners across the business as a joint delivery team (JDT) to develop and scale our unique value propositions across multiple consumer behavioral personas with full P&L responsibility and a deep understanding of commercial, growth marketing, brand and digital.
This role requires both strategic and tactical thinking to own end-to-end value proposition strategy, solution positioning, development and execution through effective management of GTM JDT that drives base retention, development and acquisition.
**Your responsibilities will include**:
**Define Consumer Segment Marketing Strategy**:
Define and drive segment (proposition) strategy for the High-Value Segment
Lead a deep understanding of the customer and the market, competitors and identify opportunities
Develop segment proposition based on pricing guidelines from Product & Pricing team
Define key segments/sub-segments and resources
Create a culture of insight rigor and driving for deeper customer understanding
Lead team to identify and prioritize competitive customer, channel and commercial opportunities through rich insights
Lead the definition of simple and differentiating segment branded claims and insist of the delivery of a roadmap of Go to Market activities, propositions and customer experiences to substantiate these
Lead engagement with Group and with cross-functional local teams to define and drive implementation of new differentiated propositions for the segments
Ensure strategic imperatives are translated into plans and clearly identified in budgets
**Deliver and improve segment performance/P&L**:
Define and drive implementation of new consumer segment
- specific KPIs.
Drive improvement in commercial performance through leading a high-performance culture.
Drive improvement through leading the team to secure critical investment in the consumer segments.
Provide regular commentary on segment performance and improvement initiatives
Improve digital sales performance for segment, incl. funnel optimization in partnership with the Digital Channel team
Support cross
- marketing brand and segment campaign activities content in partnership with the Digital marketing team.
Track, analyze and report on sales performance within teams scope, incl. ad
- hoc analysis
**Provide company-wide leadership on Go to Market and Customer Experience excellence**:
Lead, define, drive and support excellence in go-to-market execution, including adoption of world class digital practices.
Prioritise customer experience initiatives across all segments to improve NPS and BMS.
Own and optimize customer journey for High Value Segment in the various channels, including the online channels by leveraging CMS functionality, incl. creative design and copywriting in partnership with the Digital Marketing team
Request substantial journey changes and optimizations from cross-functional teams and provide input to journey design
Provide input to relevant stakeholders on improving segment propositions, cross-channel journeys, fulfilment, and servicing processes
**Leadership**:
Lead, motivate and develop segment teams, ensuring they have clarity of direction and support in prioritizing demands.
Coach develop and performance manage people and identify key talent.
Embody and embed the Vodacom behaviors.
Create a positive environment of change readiness and excellence.
Work across the Group to deliver best practices locally.
**Key accountabilities and decision ownership**:
Define and lead segment the growth strategy for the HVC segment and manage the proposition portfolio as well as initiatives in partnership with Consumer Business Unit Exco and Joint Delivery Team/s
Manage integration of data sources, competitor intelligence and base analytics to drive segment goal alignment, priorities and stakeholder buy in
Request substantial journey changes and optimizations from cross functional teams and provide input to journey design
Identify segment sub-brand defining innovation programs/products/ideas that live at the intersections of marketing, digital, product, retail, CVM and loyalty
Manage offline marketing and advertising, incl. strategy, budget management, media
- mix in partnership with the Brand & Communications team
Own and improve digital sales performance for the segment
Lead cross-functional team of Segment, Brand, Digital, and CBU specialists to drive segment strategy and annual plan.
Matric Essential
3-year Degree or National Diploma essential in Marketing or related
An advanced degree in Marketing or MBA from a leading business school would be advantageous
**A minimum of 8 - 10 years of relevant experience in**:
Advanced marketing skills and knowledge, ideally from managing successful consumer P&Ls
Previous work experience in telecoms/technology industries, FMCG, Banking and/or professional services
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