National Sales
2 weeks ago
As the National Sales & Marketing Manager, you will report to the General Manager and be responsible for:
- Achieving sales targets and all marketing initiatives to defend and grow existing market shares, gain market share in new strategic growth areas, in line with the companys strategic objectives.
- Planning and implementing all sales and marketing activities, developing solid customer relationships and managing a committed team of Sales Representatives, located around South Africa.
**The Person**:
- B.Com in Sales & Marketing Management.
- At least 5 years experience at a Senior Management level.
- Good understanding of commercial and management principles.
- Knowledge/experience in the sales and marketing of automotive accessories component manufacturing industry would be highly advantageous.
- Ability to think strategically and contribute to strategic discussions.
- Strong interpersonal and people management skills.
**The Job**:
- Sales & Marketing Strategy:
- Set and execute of sales & marketing strategies.
- Develop and manage marketing & customer strategies.
- Design and develop customer acquisition and retention strategies.
- Set marketing policy to meet business strategic plan.
- Develop and monitor an annual sales plan.
- Create a culture of customer service in the internal supply chain.
- Provide management and strategic direction to the National Sales team.
- Marketing Management:
- Familiar with digital marketing tools including social media, website development, etc., and develop & implement a digital marketing strategy.
- Maintain excellent customer relations at all levels and management of key accounts with a strong focus on "voice of the customer", touch point and customer journey mapping, seeking opportunities for continuous improvement.
- Monitor and review the marketing activity plan.
- Undertake detailed market research, monitor market shares trends and drive appropriate promotions and marketing initiatives.
- Identify and utilise marketing resources to meet objectives (Advertising Agency, Web Developer, Market Research, etc.).
- Sales Management:
- Provide management and strategic direction to the National Sales team.
- Set sales targets, balance scorecard KPIs, and drive the achievement of the targets and KPIs.
- Manage adherence/compliance to Customer Supply Agreements.
- Notify customers of price increases.
- Project Management:
- Identify opportunities for new products or improvements to existing products.
- Initiate projects in line with customer requirements.
- Support the project environment and activities to deliver project objectives.
- Contribute to the management of project risk within own field of expertise.
- Plan, organise and support project meetings and workshops.
- Continuous Improvement:
- Keep up to date with latest Sales & Marketing trends.
- Benchmark Sales & Marketing processes against best practices.
- Research the market and competitors.
- General:
- Attend to general administrative functions.
- Generate sales forecasts and report on forecast errors.
- Work closely with R&D and the market, to prioritise new product developments and launch new products to market.
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