B2b Lead Generation Consultant

2 weeks ago

Gauteng, South Africa Vulcan Recruit Full time

**Position: Customer Success Consultant (Fintech Industry)**

To provide sales and marketing support in building a pipeline of leads to meet the organisation’s revenue growth targets and business objectives. Responsible for generating leads through various multi-channel marketing tactics This role plays a crucial part in the early stages of the sales funnel, as it's focused on identifying and capturing the interest of businesses that might be interested in our company's software solutions.

**Location: Gauteng/Bedfordview**

**Remuneration & Benefits: Open to discuss | Medical Aid & Provident Contribution**

**About Our Client**:
Our client is a software solutions company based in Johannesburg. They specialize in digital verification and payment solutions that ensure seamless and secure onboarding of customers, suppliers, and employees. They have showcased a remarkable 46% annual growth in 2021 within the digital verifications and payments solutions industry. Their work environment is recognized for its solution-driven approach, characterized by high-speed agility and adherence to exceptionally high standards.

**_Why Work For Them; _**
- Birthday bonuses
- Study support
- Excellent leadership
- A family environment
- Industry leaders
- Annual awards function
- Fun teambuilding events
- Employee recognition awards
- Long term growth opportunities

**_Position Overview: _**
Our client is looking for a vibrant, dynamic and energetic person with a passion for customer service to assist them in building world class customer relationships with their existing and prospective customers.

**_Position Requirements: _**
- Excellent English communication skills with the ability to communicate with C-Level Suite
- Excellent persuasion, persistence, advocacy, and networking skills
- Familiar with inbound and outbound marketing techniques, digital marketing, content marketing, and social media marketing
- Solid B2B sales/leads generation track record.
- Proficient in MS Office and CRM
- Strong project management, organisation, and time management skills
- Results-driven mindset and the ability to meet or exceed lead generation targets.
- Teamwork and collaboration
- Strong Knowledge of Company products
- Studying towards a Diploma or Degree in Business, Marketing or related would be advantageous.
- 2 - 5-year(s) experience in Lead Generation

**_Responsibilities; _**
- Collect and maintain accurate data on potential leads, including contact information, demographics, and specific needs or interests.
- Ensure effective Lead Qualification process by assessing the suitability of leads by evaluating their interest, needs, and potential to become paying customers.
- Work closely with sales and marketing teams to align lead generation strategies with overall business goals.
- Plan and support the execution of lead generation campaigns.
- Research and maintain lead generation database.
- Build and maintain relationships with leads through consistent communication, addressing their questions or concerns, and providing valuable information.
- Conduct customer research, to identify and understand target customer audience needs.
- Continuously stay informed about industry trends, new lead generation tools, and emerging best practices to ensure that the lead generation strategies remain up-to-date and effective.
- Develop and implement lead nurturing campaigns that keep potential customers engaged and informed.
- Participate in the preparation of proposals and / or sales presentations.
- Provide accurate and timely progress reports to management on lead generation activities and track conversion rates,success and areas for improvement.

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