Programmatic Media Buyer
6 months ago
Now Hiring
**Programmatic Media Buyer**
Agency: Digital Advertising
Focus: Facebook Media Buying, Growth Strategy & Lead Generation
Experience: 4-5 Years
**Work Policy: Fully Remote**
Situated: South Africa (Cape Town, Durban or Johannesburg)
**Responsibilities**:
- Programmatic media buying for social platforms like Facebook, TikTok, and Google ads.
- Define which campaigns, ad sets, and ads can scale profitably.
- Write compelling direct-response advertising copy, build campaigns in Facebook Ads Manager, and ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts for direct-to-consumer brands.
- Continuously adapt and evolve strategies to meet KPIs.
- Tweak and optimise campaign creative, copy, audiences, and buying tactics.
- Provide regular feedback to your team on ad account performance and excellent, clear, and timely feedback to clients.
**Requirements**:
- Use various media buying tools and platforms, including programmatic buying platforms, and reporting tools.
- Adaptable to changes in advertising and media trends, including consumer behaviour.
- Expert knowledge of Facebook Ads Manager and Google Analytics.
- You have a track record of using analytics to provide strategic recommendations and drive growth.
- Use various media buying tools and platforms, including programmatic buying platforms, and reporting tools.
**Qualifications**:
- Bachelor's degree in advertising, marketing, communications, or similar.
- Minimum of 4 years of experience as a digital media buyer or similar.
- Good understanding of media analytics tools such as Videoma, Cision, Nielsen, and Google Analytics.
**Salary**: R35 000,00 - R45 000,00 per month
Application Question(s):
- How many years of work experience do you have with Online Lead Generation?
- How many years of work experience do you have with Programmatic Media Buying?
- How many years of work experience do you have with Facebook Ads Manager?
**Education**:
- Bachelors (required)
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