Programmatic Intern

3 months ago

Cape Town, South Africa Dentsu Full time

We are seeking a highly motivated and analytical Programmatic Advertising Intern to join our digital marketing team. This role offers an exciting opportunity to work with industry-leading programmatic tools and gain hands-on experience in the fast-paced world of automated digital advertising.

Job Description:
Key responsibilities:

- Focuses on day-to-day training
- Campaign Setup & Optimization: Assist in setting up, launching, and managing programmatic ad campaigns across various Demand Side Platforms (DSPs).
- Audience Targeting & Segmentation: Help research and develop audience segments based on demographics, interests, and behaviors to optimize targeting and maximize campaign performance.
- Performance Tracking & Analysis: Monitor campaign metrics, such as impressions, click-through rates, conversion rates, and return on ad spend (ROAS). Analyze results to identify trends and opportunities for improvement.
- Real-Time Bidding & Ad Exchanges: Gain exposure to real-time bidding (RTB) processes, ad exchanges, and how programmatic ad buying operates across multiple media channels.
- Creative Asset Management: Coordinate with the creative and design teams to ensure proper ad formats and specifications are met for all programmatic campaigns.
- Optimization Techniques & A/B Testing: Support the implementation of A/B tests for ad creatives, targeting strategies, and bidding tactics to improve campaign effectiveness.
- Budget & Spend Tracking: Assist in managing and optimizing ad spend to stay within budget and ensure efficient delivery of campaigns.
- Industry Trends & Best Practices: Stay up to date with the latest trends and developments in programmatic advertising, bringing fresh ideas and insights to improve our strategies and campaigns.
- Ask questions, ask for help.

Minimum Requirements:

- Matric Certificate
- South African ID
- Computer Skills

Work with us:
It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.

Inclusion and Diversity:
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Location: Cape Town

Contract Type: Internship Fixed Term Contract

Closing date: 18 October 2024

Location:
Cape Town

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Student/Intern (Fixed Term) (Fixed Term)

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