Head of Audience Development
2 weeks ago
Arena Holdings is looking for a Head of Audience Development reporting into the Group CEO to acquire, build and retain audiences across Arena Group platforms and to connect the various functions within the business to develop a cohesive strategy which builds brand memberships.
Responsibilities of this Role
To acquire and retain audiences across platforms, both media and entertainment
To manage the entire audience journey across all engagement points (portfolios, platforms and brands)
To increase acquisition, retention, and overall subscription revenue, for all products across the group
To develop and implement the audience development strategy, membership strategy, loyalty strategy, and improve engagement with customers throughout the product lifecycle
Ensures that all customer-related processes, systems and services are optimised to facilitate the best possible audience experience
Improve audience experience and lifetime value across all platforms
To ensure customer satisfaction is prioritised at all touchpoints and to be the key custodian of the customer relationship model
To influence our ability to increase advertising revenue through audience monetisation
To work with the required business unit heads to facilitate the successful implementation of plans for audience development, memberships, clubs and loyalty programs
Plans, monitors and executes print and digital subscription strategies
To identify and develop plans to reach and convert new subscribers
Manage budgets and P&L
Develop and utilize pricing and forecasting models
To expand on existing customer databases, managing, analysing and reporting on these to EXCO and senior management teams
To develop and monitor new campaigns and promotions
Assists with the design of marketing strategies to increase audience acquisition and retention
To identify leading global and local subscription practices and successfully implements well-tested tactics
Mines existing group sales data to identify insights, trends and opportunities, investigates and analyzes customer data to identify ways to improve audience usage, both physical and digital
Manages and researches customer needs to inform quality content development
Explore and identify e-commerce opportunities for the group
Skills and qualifications
Postgraduate Degree in Marketing, Business, Communications or comparable work experience
Passionate about connecting people of all cultures
Subscribes to the Arena values
by taking accountability for their own work and that of the team and supporting functions
treats everyone with respect and dignity
strives for excellence and consistently produces best quality output
acts with integrity and is noble of character
is agile and responds quickly to change
**REQUIREMENTS**:
Highly motivated self-starter with the drive and desire to be part of a winning team
A person of demonstrable honesty and integrity
Customer centric
Proven ability to meet challenging goals and implement agreed plans
Experience and proficiency in developing and delivering innovative products and services
Track record of development of effective acquisition and retention strategies, direct marketing to audiences and audience campaign management
CRM/client relationship / subscriber management
Proven project management skills
Systemic thinker
Best practice knowledge of database management
Excellent attention to detail for written communications and materials developed
Ability to effectively and professionally interact with senior members of the organization and external suppliers
Able to manage complexity within tight time-frames
Displays a thorough understanding of the different customer segment propositions and is able to articulate clearly to customers.
Is resilient, has the ability to re-think and rebuild on existing strategies and workflow processes
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