Traditional Media Planner

3 months ago

Centurion, South Africa OUTsurance Full time

**Company Description**
OUTsurance is a customer-centric financial services company with a global foot print. We are vibrant, successful and values orientated with an awesome dynamic culture encapsulated by the ethos that clients and staff “always get something OUT.” Our success can be attributed, amongst other things, to the outstanding people that work for us.

There is an exciting opportunity in OUTsurance’s Marketing department for a skilled and seasoned Traditional Media Planner. The person must be self-motivated with passion for marketing and the strategy behind it, and must be able to plan, strategize and compile in depth reporting, interpret data to identify analytical trends and to make recommendations upon findings. The successful applicant must be able to multitask and prioritise and work under pressure.

You will work in a stimulating, exciting, innovative and fast paced environment. You will have the opportunity to improve on current placement strategies and processes.

**Responsibilities**:

- Manage the OOH, Print and TV Media portfolio (Product specific)
- Building relationships with our account executives and media owners.
- TV bookings on the Telmar bookings system.
- Evaluation of ATL media and sponsorship proposals.
- Daily in-depth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the marketing expense and spot picking strategy of media sources to make sure that performance is optimal.
- Daily, weekly and monthly reporting in MS Excel, and written in report format in MS Word.
- Manage and take responsibility of allocated advertising budget.
- Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business.
- Compile competitor behaviour and competitor media spend reports.
- Ad-hoc analysis of media spend, spots, performance etc. on top of normal reporting as and when requested from the business.
- Assist in writing short, creative briefs for the creative team for TV, Outdoor and print
- Create Flighting codes for Production - when needed.
- Daily lead tracking per media, per channel and give recommendations to optimize performance.
- Checking and signing of ATL invoices.
- Make recommendations on new advertising mediums to improve lead generation

**Qualifications**

**Qualifications**:

- Matric
- Completed Marketing diploma or Marketing bachelor’s degree
- Advance Excel course will be beneficial

**Experience**:

- Must have at least 3 years’ experience in media planning
- Working on Telmar and/ Nielson - advantageous

Skills and Competencies:

- Solid understanding of the media industry at large.
- Good understanding of direct response advertising.
- Good knowledge of direct competitors and their different strategies.
- Self-starter, must take ownership of all projects and day-today tasks.
- Very strong numerical skills. Must enjoy working with numbers on a daily basis.
- Advanced knowledge of Microsoft Excel (including working with large sets of data, intricate formulas and pivot tables) is a must and not negotiable.
- Strong analytical skills in order to make well informed decisions and recommendations.
- Strong communication skills in order to communicate recommendations and concerns with your marketing team and media partners.
- Knowledge of compiling competitor behaviour and competitor media spend reports for all products.
- A good understanding of Telmar and or a background of media bookings and scheduling in all media types, will be a distinct advantage.
- Strong skills working with Nielsen
- Ability to work under pressure and meet tight deadlines.
- Must have strong organizational and administrative skills.
- Excellent existing relationship with partners in the media industry at large
- Work individually and cohesive as a team

**Additional Information**
- A passion for marketing is essential.
- Strong media relationships is key
- A passion to drive leads through effective media placement strategies is essential.
- Enthusiastic in dealing with people in a deadline orientated environment is essential.
- Be proactive and results driven.

In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.

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