Marketing Manager

5 months ago

Rosebank, South Africa A 1L Realization (Pty) Ltd Full time

Develop and implement Corporate and Investment Banking (CIB) Marketing and Communication strategies and plans which deliver results to the CIB Business, also supporting a universal bank role in in developing marketing strategies and plans that support the Africa China corridor. The role is responsible for development and delivery of the Real Estate Product and Sector marketing Strategy and Plan, developing and executing marketing and communications plans, projects and campaigns for Global Markets, Investment Banking (Africa) and the development of a strategic marketing approach at a universal bank level for the Africa China corridor including delivery on ICBC projects for the Group.

Key Responsibilities:

- Develop and execute marketing and communications plans, projects and campaigns for Global Markets, Investment Banking (Africa).
- Develop a strategic marketing approach at a universal bank level for the Africa China corridor including delivery on ICBC projects for the Group.
- Ensure alignment to the Business and Marketing & Communications strategies for the Business Units, namely Global Markets (GM), Investment Banking (IB) with specific focus on Real Estate (RE), IB Africa support and the Africa China Corridor.
- Translate the Business Units strategies into detailed CIB marketing strategies and plans.
- Review business unit marketing strategies and plans on a regular basis.
- Develop CIB operational plans and oversee the implementation thereof.
- Develop and manage Corporate and Investment Banking (CIB) marketing and communication activities to promote products and services across the Business Units specific projects for Global Markets, Investment Banking (Africa and Real Estate) and the Africa-China corridor.
- Lead the management and implementation marketing campaigns and conferences.
- Measure results, plan and ensure implementation of various campaigns.
- Develop and manage the creation and publication of all marketing and communication material in line with marketing and communication strategies.
- Evaluate all Marketing campaigns by:

- setting up targets,
- identifying measurement tools and reporting
- Track trends and use insights to improve effectiveness and efficiency of marketing.
- Manage marketing campaigns within approved costs, quality and timelines.
- Approve and submit a reporting dashboard on all marketing campaigns.
- Monitor and propose action to ensure the effectiveness of all marketing campaigns.
- Develop, implement and monitor all big ideas and creative platforms (channel strategy) of specific projects ensuring appropriate approvals and highlighting capabilities across advertising, digital, social, conferences and events, driving an innovation agenda.
- Ensure that all communication complies with the marketing and advertising codes of practice, as well as banking regulations and codes of practices.
- Develop the media plans, ensuring that clients CIB capabilities are leveraged in appropriate media, optimising spend and ensuring synergies and leverage wherever possible.
- Provide a commercial perspective to marketing investment which fosters better decision making and a sense of a partnership and accountability at both a business and a marketing level.
- Champion integration of marketing messaging across all disciplines to the benefit of the CIB and Group marketing strategies.
- Provide input into in the formulation and development of internal communication strategies and plans that deliver on the Business Units objectives, using Internal Communications as a strategic lever.
- Manage and measure relevant Business Unit conferences that will drive awareness of our product capabilities and provide key networking opportunities for the business units.
- Ensure that conferences are leveraged strategically to deliver results, steering business toward relevant trade-offs in respect of achieving the overarching business and marketing objectives underpinning each opportunity.
- Monitor relevant CIB competitor activity and take appropriate action if required,
- Drive and deliver all aspects of the marketing projects including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis and monitoring procedures.
- Establish and articulate project scope, strategy and objectives to internal Clients, production team and key leadership.
- Commission Marketing research and competitive.
- Request market research surveys and studies to identify potential markets for products and services relevant to the Business Units competitors and strategies.
- Analyse research results and develop customer insights.
- Make recommendations based on research outcomes to Senior Marketing Managers and Business Units.
- Manage Risk timeously and report incidents.
- Partner with Compliance to ensure that all marketing activities are compliant with regulatory frameworks.
- Complete mandatory compliance training.
- Develop and maintain effective and mutually

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