Digital Commerce: Data Analyst
5 months ago
**Role Purpose**
The purpose of this role is to define and implement strategies that align with marketing and business objectives, by:
- Producing meaningful digital marketing KPI dashboards
- Delivering monthly cross channel performance reports with actionable insights
- Be a source of expertise in digital conversion optimisation for both marketing and agencies
- Support both marketing and agency from a technical perspective in their use of digital analytics tools.
- This role is essential because of Shoprite growing focus on digital marketing to drive sales. Its aim is improving the efficiency of digital marketing and increasing ROI from campaign spend.
**Role Description**
1. Understand best practices in digital campaign analytics
- Monitor and analyse Shoprite's competitors use of digital analytics
- Monitor and analyse best practices in digital analytics globally
2. Support the marketing team and agency in the development of campaign strategy
- Identify brand manager's objectives and advise on suitable measurement strategies
- Benchmark performance across all online channels and advise on key performance indicators
- Use methodical; performance analysis to influence/ support campaign strategies
3. Develop and perform reporting and analysis on digital campaigns
- Develop digital marketing dashboard concepts
- Report on key metrics, analysing and interpreting trends and providing actionable insights based on the available analytics data
- Analyse the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
- Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
- Perform ad-hoc analytics and conversion optimisation consulting for marketing and agency while influencing conversion optimisation strategies with solid analytical data
4. Manage the technical aspects of digital analytics
- Provide support on campaign tagging and additional on-site tracking
- Spot the potential to implement new innovative methodologies and improve analytical procedure
- Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
5. Be a source of support to the community using digital analytics
- Assist in educating marketing and agency on the benefits of digital marketing and the importance of online measurement & performance optimisation
- Collaborate with design and development teams for on and off-site conversion optimisation projects
- Collaborate with search and social teams to enhance reporting and performance measurement
**Qualification and Experience**
- Working towards: Bachelor's Degree in Data Science, Computer Science, Mathematics, Statistics, Information Technology, Information Systems or a related field - (Essential).
- Knowledge of SQL, Python and data analysis toolkits - (essential).
- Strong proficiency in MS Office 365 with advanced Excel skills - (essential).
- Experience in a retail, commercial or IT environment - (highly desired)
**Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.**
**We are committed to Employment Equity when recruiting internally and externally.
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