Digital Commerce: Brand Manager

7 months ago

Brackenfell, South Africa ShopriteX Full time

**Value Proposition**

At ShopriteX - the Shoprite Group's digital innovation hub based in Brackenfell, Cape Town - we're re-imagining grocery retail. Every day we're working hard to make the everyday effortless for our customers. We do this by removing friction and driving a tech-led future for the Shoprite Group of companies - Africa's biggest retailer. Checkers Sixty60 is South Africa's number one grocery delivery app. In less than 5 years, Sixty60 has achieved over 40 awards for innovation, UX design, and marketing excellence.

**Role purpose**

Checkers Sixty60 is looking for a high-energy, self-motivated, innovative, and experienced Brand Manager to join the marketing team. The Brand Manager will play a vital role in shaping Sixty60's brand identity, driving product awareness, and ensuring all marketing efforts resonate with Sixty60's customers and target audience.

**Role Description**

**Brand Strategy**
- Lead the go-to-market plans that bring the Sixty60 brand strategy to life, with a focus on customer-centricity and innovation.
- Oversee the implementation of brand campaigns to ensure alignment with business and brand objectives and goals.
- Establish and maintain brand guidelines to ensure consistency across all media, materials, and channels.
- Conduct ongoing market research and analysis to adapt and refine the brand strategy as needed, leveraging insights from industry trends, competitor landscape, and emerging opportunities.
- Monitor and evaluate brand performance metrics to track the effectiveness of brand initiatives and identify areas for optimisation.

**Product Marketing**
- Collaborate with cross-functional teams including Merchandising, Operations, Data, & Customer for the development of customer-centric eCRM strategies and communication assets.
- Design and optimise communication assets for various stages of the customer journey to drive engagement and conversion.

**Campaign Strategy**
- Develop digitally-led campaign strategies and channel plans aligned with the broader brand strategy.
- Manage the creative and production processes with internal teams and external partners to deliver high-quality campaigns on time and within budget.
- Work closely with media partners to develop and execute media strategies that maximise reach and impact.

**Reporting & Insights**
- Monitor and report on the performance of all marketing campaigns and initiatives, providing actionable insights for continuous improvement.
- Utilise data-driven insights to optimise marketing campaigns and initiatives, with a focus on driving customer acquisition and retention.
- Measure digital channel performance and ROI to evaluate marketing effectiveness and inform strategic decision-making.

**Leadership**
- Build strong relationships with key stakeholders and manage business expectations and needs effectively.
- Foster long-term partnerships with external creative partners, aligning on a shared vision and mission.
- Present marketing strategies and results to executives with clarity and confidence.
- Provide leadership and mentorship to junior team members, fostering a culture of learning, growth, and collaboration.

**Qualifications and Experience**
- Degree or diploma in Brand Management, Marketing, Communications, or a related field (essential).
- 8+ years of proven experience in a marketing or brand management role, with a strong track record of driving results (essential).
- 8+ years' experience managing traditional and digital media campaigns (essential).
- Strong retail or e-commerce knowledge and experience (essential).
- Strong commercial acumen and understanding of the media landscape within the broader retail industry - (essential).
- Project management experience overseeing strategic business initiatives (essential).
- Excellent collaboration skills and the ability to work effectively with cross-functional teams.
- In-depth knowledge of South Africa's retail industry and consumer behavior trends (essential).
- Proficiency in digital marketing including social media platforms.
- Experience in budget planning and resource allocation.
- Proficiency in data analytics and reporting, with the ability to derive actionable insights.

**Our Group is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.**

We are committed to Employment Equity when recruiting internally and externally.

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