Npd & Marketing Manager

1 month ago

Cape Town, South Africa Khoisan Gourmet A Division of Libstar Operations (Pty) Ltd Full time

**Vacancy**:
**NPD & Marketing Manager, Cape Town**

**Reporting Line**:CEO

**Location**:Cape Town

Our company, an established FMCG Company based in Northgate Estate Business Park, Ysterplaat is looking for an experienced NPD & Marketing Manager to create and implement marketing strategies that aim to increase sales, brand awareness, and customer engagement and also to maintain the on-going development of new and existing products for our business areas in line with the business strategic plans.

**Key Responsibilities**: To develop and implement marketing strategies

To maintain the on-going development of new and existing products

To do market research and look at world trends on products and analyse the data

To own the NPD process

**Duties & Responsibilities**:
**NPD**
- Initiating, driving and executing New Product Development from concept to launch. The innovation of new products and the renovation of existing ones in relation to the business strategy.
- Keeping abreast of, and researching new concepts, trends, market activity and innovation within the tea, Vanilla, herbs & spices categories etc
- Developing successful, commercially viable products that are sustainable and in line with the trends and intended target market
- Interpreting briefs accurately to deliver effective solutions that meet the requirements of the customers
- Driving the value optimization process related to services, raw and packaging materials, and processes in conjunction with the relevant departments
- Compiling/checking/approving product specifications, recipes & labelling and do formal production handovers in conjunction with technical department
- All stages of the development process to be followed and filed meticulously in conjunction of technical department

This procedure involves:

- BRC compliance
- Recipe development and tastings
- Kitchen trials, travel tests and production trials
- Raw material costings
- Supplier interaction
- Implementation of production trials and batches
- Artwork & label approvals
- Generate and maintain specifications
- Printing sign offs
- Working with suppliers and customers on quality issues and new products ideas
- Managing and executing all stages of the Product Development process within given deadlines to ensure product is launched in time, detail recorded is accurate and product meets customer requirements
- Ensuring product conforms to country specific regulations on product and packaging
- Technical support and problem solving to both Quality Department and sales teams alike
- Ensuring NPD compliance on changing or amended certification requirements
- Liaison between customer and internal operational departments on all new projects to ensure effective and on-time product launches
- Reporting back on project status to management on a weekly basis
- Effective execution of launches through thorough communication, consultation and involvement of internal departments

**Marketing/Social Media**
- Researching and analysing target market, competitor’s activities and industry trends
- Analysing data and metrics related to sales and customer behavior to evaluate the effectiveness of marketing campaigns and adjust the strategies accordingly
- Developing, implementing and managing our marketing & social media strategy in alignment with the business goals, objectives and accuracy according to certification and regulatory requirements
- Managing budgets for various marketing campaigns and initiatives, making sure that resources are used effectively and efficiently to achieve the desired results
- Managing and updating of the company’s website
- Briefing content production for various channels
- Developing & owning our social media channels including, but not limited to: Facebook, Instagram, LinkedIn, Twitter & YouTube
- Creating engaging content for Social Media with external service providers
- Overseeing the work of marketing professionals, including graphic designers, copywriters, and social media specialists. Providing guidance, direction, and feedback to ensure that projects are completed on time and to the expected standards
- Executing on the social media elements of larger marketing campaigns
- Being the voice of Khoisan Gourmet on social media channels
- Day to day administration of the brand
- Creation and coordination of presentations and marketing material to support the sales team and the brand
- Planning and maintaining a yearly, per campaign and monthly marketing timeline
- Liaising with various departments within Khoisan Gourmet to achieve holistic marketing results
- Continuous communication between management and marketing levels
- Monitoring sales and customer count of online, retail, wholesale and resellers sales channels to achieve and forecast sales targets
- Increasing the online presence of Khoisan Gourmet through Google Ads, Social media advertising and organic reach by ensuring quality content building and SEO strategy
- Managing company to customer voice throu

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