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Npd & Marketing Manager

4 months ago

Cape Town, Western Cape, South Africa Recruitment Matters Africa Full time
Our Client is looking for an NPD & Marketing Manager to join their team.

Responsibilties:

  • Initiating, driving and executing New Product Development from concept to
launch. The innovation of new products and the renovation of existing ones in
relation to the business strategy.

  • Keeping abreast of, and researching new concepts, trends, market activity and
innovation within the tea, Vanilla, herbs & spices categories etc

  • Developing successful, commercially viable products that are sustainable and in
line with the trends and intended target market

  • Interpreting briefs accurately to deliver effective solutions that meet the
requirements of the customers

  • Driving the value optimization process related to services, raw and packaging
materials, and processes in conjunction with the relevant departments

  • Compiling/checking/approving product specifications, recipes & labelling and do
formal production handovers in conjunction with technical department

  • All stages of the development process to be followed and filed meticulously in
conjunction of technical department

This procedure involves:

  • BRC compliance
  • Recipe development and tastings
  • Kitchen trials, travel tests and production trials
  • Raw material costings
  • Supplier interaction
  • Implementation of production trials and batches
  • Artwork & label approvals
  • Generate and maintain specifications
  • Printing sign offs
  • Working with suppliers and customers on quality issues and new products ideas
  • Managing and executing all stages of the Product Development process within
given deadlines to ensure product is launched in time, detail recorded is accurate
and product meets customer requirements

  • Ensuring product conforms to country specific regulations on product and
packaging

  • Technical support and problem solving to both Quality Department and sales
teams alike

  • Ensuring NPD compliance on changing or amended certification requirements
  • Liaison between customer and internal operational departments on all new
projects to ensure effective and on-time product launches

  • Reporting back on project status to management on a weekly basis
  • Effective execution of launches through thorough communication, consultation
and involvement of internal departments

  • Researching and analysing target market, competitor's activities and industry
trends

  • Analysing data and metrics related to sales and customer behavior to evaluate the
effectiveness of marketing campaigns and adjust the strategies accordingly

  • Developing, implementing and managing our marketing & social media strategy
in alignment with the business goals, objectives and accuracy according to
certification and regulatory requirements

  • Managing budgets for various marketing campaigns and initiatives, making sure
that resources are used effectively and efficiently to achieve the desired results

  • Managing and updating of the company's website
  • Briefing content production for various channels
  • Developing & owning our social media channels including, but not limited to:
Facebook, Instagram, LinkedIn, Twitter & YouTube

  • Creating engaging content for Social Media with external service providers
  • Overseeing the work of marketing professionals, including graphic designers,
copywriters, and social media specialists. Providing guidance, direction, and
feedback to ensure that projects are completed on time and to the expected
standards

  • Executing on the social media elements of larger marketing campaigns
  • Being the voice of social media channels
  • Day to day administration of the brand
  • Creation and coordination of presentations and marketing material to support
the sales team and the brand

  • Planning and maintaining a yearly, per campaign and monthly marketing timeline
  • Liaising with various departments to achieve holistic
marketing results

  • Continuous communication between management and marketing levels
  • Monitoring sales and customer count of online, retail, wholesale and resellers
sales channels to achieve and forecast sales targets

  • Increasing the online presence of through Google Ads, Social
media advertising and organic reach by ensuring quality content building and SEO
strategy

  • Managing company to customer voice through customer complaints, social
media and live chat channels

  • Managing relationships with marketing leads, advertising service providers, web
support, local institutions and influencer marketers

  • Maintaining consistent branding and messaging across all marketing channels,
including print, digital, and social media.

  • Representing at trade fairs
  • Developing and executing branding strategies for trade fairs
  • Reporting on marketing performance vs spend on a monthly basis
  • Quarterly updating the m on what happened and what's ahead
  • Assisting with any additional adhoc and miscellaneous duties, project duties or
company events when required and as prescribed by Management.

Key Skills:

  • Advanced writing and language skills
  • Excellent c