Senior Manager Digital Marketing

2 weeks ago

Cape Town, Western Cape, South Africa Sanlam Limited Full time
Senior Manager Digital Marketing | Cape Town or Sandton

Date: 10 Feb 2025

Location: Tygervalley, Western Cape, ZA

Who are we?

At SanlamAllianz, we are proud of being the largest Pan-African, non-banking financial services organization on the continent. Our dynamic operations span across 27 African countries (excluding South Africa), and our business is focused on life insurance, general insurance, retail credit, health, bancassurance, and asset management. Our core values - Innovation, Care, Integrity and Collaboration - guide our vision of distinguishing ourselves as the most admired financial services group in Africa.

As the Senior Manager: Digital Marketing, you will be responsible for driving the digital marketing strategy for SanlamAllianz while accelerating SanlamAllianz Digital Marketing Transformation efforts. You will also support the Digital in-country and Marketing team while helping upskill digital marketers and other marketing professionals across the SanlamAllianz Group.

The ideal candidate will have deep experience in digital marketing strategies and think strategically about both business and consumer targeting, acquisition, retention, and brand across the customer journey. You are an innovative thinker who is strategic, process-oriented, and focused on results. You love technology and use data to guide you with your ability to easily draw insights to inform decision making to drive short-term results and long-term customer loyalty.

What will make you successful in this role?

Your ability to:

  • Develop and implement the SanlamAllianz digital strategy, influencer strategy, and group social media strategy.
  • Manage the execution of group digital marketing and social campaigns.
  • Drive digital marketing strategies that are relevant to all the markets where we operate.
  • Manage external social media and digital marketing suppliers.
  • Drive digital transformation and advance the maturity of digital marketing across the group.
  • Collaborate with Content, Creative, and Brand teams to deliver an overall brand experience along the customer digital journey consistent with best-in-class digital practices and experiences.
  • Manage the Group Digital Marketing team.
  • Use analytics to recommend updates/changes to improve performance and user experience.
  • Oversee the digital marketing budget.
  • Work collaboratively across marketing teams to ensure a seamless and consistent digital experience across the Group.
  • Stay up to date with the latest technology and best practices.
Qualification and Experience
  • Degree in IT or digital marketing is essential.
  • 10+ years' experience in digital marketing.
  • Proven experience in a large corporate and/or financial institution will be to your advantage.
  • Experience in developing and implementing successful digital marketing and social media strategies and campaigns.
  • Experience driving digital marketing transformation initiatives.
  • Proven experience with and a thorough understanding of SEO/SEM, Google analytics, the full range of Google advertising platforms, social media platforms or similar.
Knowledge and Skills
  • In-depth knowledge and understanding of marketing, particularly digital marketing.
  • In-depth knowledge of social media marketing & management.
  • In-depth knowledge of online monitoring and measurement platforms.
  • Understanding of the continuously changing Martech landscape and implications for SanlamAllianz.
  • A good grasp of digital data analytics and reporting.
  • Basic knowledge of website development and management.
Core Competencies

Cultivates innovation - Contributing through others

Customer focus - Contributing through others

Drives results - Contributing through others

Collaborates - Contributing through others

Being resilient - Contributing through others

Build a successful career with us

We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development, and achieving great things. We pride ourselves in helping our employees to realize their worth.

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

Our commitment to transformation

The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment drives us to achieve a diverse, inclusive, and equitable workplace as we believe that these are key components to ensure a thriving and sustainable business in South Africa.

#J-18808-Ljbffr

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