Global Digital Marketing Manager

3 days ago


Cape Town, Western Cape, South Africa Sagan Full time

About the Role

Sagan is looking for a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital strategies to drive business growth.

The ideal candidate will have a strong background in digital marketing, with expertise in SEO, paid media, content marketing, and analytics. You will be responsible for managing our digital marketing budget, optimizing spending based on campaign performance and strategic priorities.

Responsibilities

  1. Digital Marketing Strategy: Develop and execute holistic digital marketing plans to boost brand awareness, engagement, and lead generation.
  2. Paid Advertising: Design and manage Google Ads, Facebook Ads, LinkedIn, and other paid media channels, ensuring maximum ROI and alignment with business objectives.
  3. Social Media Management: Oversee content creation, scheduling, and engagement across all social media platforms, maintaining a consistent brand voice and tone.
  4. SEO and SEM Optimization: Execute on-page and off-page SEO strategies, conduct keyword research, manage metadata, and optimize website architecture for better search rankings.
  5. Content Creation: Lead the development of engaging and SEO-friendly content, including blogs, social media posts, email campaigns, and website copy.
  6. Performance Analysis: Utilize Google Analytics, Google Search Console, SEMrush, Ahrefs, and other tools to track digital performance, analyze KPIs, and generate actionable insights.
  7. Budget Management: Oversee digital marketing budgets, optimizing spending based on campaign performance and strategic priorities.
  8. Team Collaboration: Work closely with sales, product, and creative teams to ensure marketing efforts align with company goals.
  9. Trend Adaptation: Stay up-to-date with emerging digital marketing trends, adapting strategies to maintain a competitive edge.


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