Business Development Manager

3 days ago

Johannesburg, Gauteng, South Africa Yellosa Full time

A fast-growing and dynamic company in the online gaming space is looking for a Business Development Manager in Johannesburg to drive expansion through strategic partnerships, affiliate marketing, sponsorships, and digital advertising (PPC). This is a high-impact role focused on casino, sports, and crypto gaming, where you will lead innovative growth strategies, leverage emerging technologies like Twitch and streaming platforms, and maximize revenue opportunities. This role offers an exciting opportunity to shape the company's market presence.

Your key job responsibilities as the Business Development Manager in Johannesburg will include:

  • Develop and execute bold, data-driven strategies to attract new users and drive revenue growth, with a strong focus on casino, sports betting, and crypto gaming.
  • Manage and scale affiliate programs, identifying new partners to expand reach while ensuring continuous lead generation and performance tracking.
  • Identify, negotiate, and manage strategic collaborations with brands, influencers, and key players in the gaming and crypto industries to enhance visibility and engagement.
  • Oversee and optimize high-ROI PPC campaigns, leveraging digital advertising to drive targeted traffic and customer conversion.
  • Develop and implement strategies to attract crypto gaming audiences, integrating blockchain technology and crypto payment solutions into acquisition efforts.
  • Build and execute a strategy to engage with gaming influencers, Twitch streamers, and digital content creators, driving brand awareness and community growth.
  • Stay ahead of industry trends in iGaming, digital marketing, esports, and crypto gaming, making proactive recommendations to maintain a competitive edge.
  • Cultivate strong industry relationships, working with media agencies, affiliates, influencers, and advertising networks to boost brand recognition and traffic.
  • Track and analyze campaign performance, providing regular insights and recommendations to optimize business development efforts.

Requirements for this Business Development Manager job in Johannesburg :

  • A degree in Business, Marketing, or a related field (or equivalent experience), with a proven track record in business development within iGaming, sports betting, or online gaming.
  • Strong knowledge of casino, sports, and crypto gaming, including user acquisition, affiliate marketing, PPC, and digital advertising strategies.
  • Experience in sponsorships, influencer marketing, and collaborations within gaming, esports, or crypto, with a well-established industry network.
  • Familiarity with blockchain technology, crypto payments, and emerging platforms like Twitch and YouTube to drive engagement.
  • A results-driven, analytical, and creative thinker with exceptional negotiation, relationship-building, and communication skills. Adaptable to fast-paced, evolving markets.

f you're passionate about driving growth, building strategic partnerships, and pushing the boundaries of online gaming, we want to hear from you Apply now for this Business Development Manager job in Johannesburg and be part of an exciting, fast-growing team shaping the future of the gaming industry. Please send your CV to contact@initiateinternational.com.

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