Brand Manager

5 days ago

Cape Town, Western Cape, South Africa Indigo Brands Full time

Indigo Brands, based in Cape Town, is a subsidiary of AVI Limited (AVI). Indigo Brands has been a manufacturer and distributor of global brands Yardley and Lenthéric since 1995 and is a leader in personal care and beauty products, including female and male perfumed body spays, roll-on deodorants, body care, colour cosmetics and liquid fragrances. Well-known brands include Yardley, Gorgeous, Lace, English Blazer, Lenthéric, Hoity Toity, Solo, and Masculin. Indigo Brands is ISO accredited and boasts a five star NOSA rating.

An exciting opportunity exists for a Brand Manager at Indigo Brands, Epping, Cape Town. As the successful incumbent you will have to create and implement the annual brand plan that delivers both the sales and brand category and profitability objectives.

Line Manager: Marketing Manager

Job Specification:
Key Performance Areas:

Brand Financial Performance:

  • Implement brand plans to enable sales and profitability targets
  • Manage Advertising and Promotion (A&P) expenditure to drive sales and brand image
  • Correctly prioritise A&P spend between brands to drive sales and brand profitability
  • Management of brands Profit and Loss (P&L)

Brand Performance:

  • Detailed tracking and reporting on the performance of brands
  • Monitoring brand health and corrective action
  • Drive consumer value
  • Build and enhance brand positioning

Innovation:

  • Deliver commercially viable product and promotional innovation
  • Remain abreast of market dynamics, consumer and product trends
  • Explore suitable innovation and implement approved brand and product opportunities

Brand Management:

  • Ensure the consistency of brand image, tonality and look-and-feel across all mediums including packaging, in-store, traditional above the line, Public Relations (PR) and digital media
  • Ensure brand differentiation across brand touch points

Marketing Plans:

  • Create a detailed annual brand plan for management approval and cross functional buy in.
  • Implement brand plan to achieve agreed brand objectives.

Minimum Requirements:

Experience:

  • Minimum 4 years' experience in a Brand Manager role
  • Product Development experience and exposure would be advantageous

Qualifications:

  • Grade 12 /Matric
  • Minimum 3 year marketing degree or diploma

Additional Requirements:

  • The ability to construct and implement brand plans and marketing strategies
  • Strong understanding in product development
  • Analyse and interpret financials
  • Microsoft Excel / Microsoft PowerPoint
  • SAP working experience
  • Project Management
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