Search Marketing Specialists For U.S-Based Brands
2 days ago
Location : Fully-Remote (Work from Home), 9 AM - 6 PM EST
We're seeking experienced and dynamic Search Marketing Specialists to join our team, serving a diverse range of U.S.-based clients.
Key Responsibilities :
- Campaign Management : Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.
- Strategy Development : Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.
- Performance Analysis and A/B Testing : Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
- CRM and CMS Management : Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance. Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.
- Budget Management : Manage and allocate campaign budgets effectively to maximize ROI.
- Ad Creatives and Copywriting : Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.
- Diverse Campaign Strategy Experience : Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.
What Success Looks Like :
- Lead Generation Efficiency : Your targeted campaigns have measurably increased lead quality and quantity.
- Campaign Optimization : Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
- Strategic Contribution : Successfully integrated insights to enhance the targeting and effectiveness of campaigns.
Qualifications :
- Proven Experience : At least 3-5 years in paid media management with significant experience in working with U.S.-based clients.
- Platform Expertise : Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon.
- Analytical Proficiency : Strong skills in campaign analysis and using A/B testing to improve results.
- Technical Skills : Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics.
- Communication Skills : Excellent communication abilities to effectively collaborate with teams and report on campaign progress.
- Creative Skills : Experience in designing ad creatives and crafting compelling copy.
- Strategic Experience : Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation.
This role offers a dynamic opportunity for a Search Marketing Specialist to significantly impact our diverse range of clients.
If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth.
Application Process : To be considered for this role, these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
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