Marketing and Branding Specialist
2 weeks ago
We are seeking a talented Marketing and Branding Specialist to join our team at Ad Talent Africa.
This is a unique opportunity to contribute to the growth and success of our fintech business by developing and executing regional brand strategies that resonate with local audiences.
Key Responsibilities:- Develop and manage a calendar of region-specific brand campaigns.
- Collaborate with cross-functional teams to map the customer journey and brand interactions.
- Analyze campaign insights to optimize future marketing efforts.
- Test and evaluate market appetite for new product launches.
Requirements:
- Bachelor's Degree or Advanced Diploma in Marketing, Business, or a related field.
- 6+ years' experience in brand management or marketing within fintech or financial services.
- Strong understanding of fintech, digital banking, and financial services marketing.
- Proven ability to develop and execute regional brand strategies.
- Exceptional project management skills with the ability to manage multiple initiatives.
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