Marketing and Branding Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Africa Full time
About the Role

We are seeking a talented Marketing and Branding Specialist to join our team at Ad Talent Africa.

This is a unique opportunity to contribute to the growth and success of our fintech business by developing and executing regional brand strategies that resonate with local audiences.

Key Responsibilities:
  • Develop and manage a calendar of region-specific brand campaigns.
  • Collaborate with cross-functional teams to map the customer journey and brand interactions.
  • Analyze campaign insights to optimize future marketing efforts.
  • Test and evaluate market appetite for new product launches.

Requirements:

  • Bachelor's Degree or Advanced Diploma in Marketing, Business, or a related field.
  • 6+ years' experience in brand management or marketing within fintech or financial services.
  • Strong understanding of fintech, digital banking, and financial services marketing.
  • Proven ability to develop and execute regional brand strategies.
  • Exceptional project management skills with the ability to manage multiple initiatives.


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