Account-Based Marketing Specialist

5 days ago

Cape Town, Western Cape, South Africa Talent Shore SA Ltd Full time

Company Profile:

Talent Shore SA Ltd is a UK-based performance-driven marketing agency.

We specialize in paid media services, including PPC and paid social campaigns, and focus on creating commercially underpinned strategies that drive profit and sales.

Job Description:

As the ABM & Lead Generation Specialist, you will be responsible for designing, implementing, and managing targeted lead generation campaigns.

Your expertise in creating high-quality, relevant data lists, email outreach, LinkedIn outreach, and nurture sequences will be critical.

Working closely with our team of specialists, you will ensure the quality and relevance of leads before outreach and continually optimize campaigns for performance.

You will research and build high-quality, targeted prospect lists that align with our ideal customer profile.

Leverage tools such as LinkedIn Sales Navigator, Instantly.ai, and other data platforms to identify potential leads.

You will write compelling, brand-aligned email copy tailored to each audience segment.

Manage outreach campaigns through tools like HubSpot, Instantly.ai, or similar platforms.

Monitor campaign performance and optimize for open rates, response rates, and conversions.

Develop and execute LinkedIn outreach strategies to engage with prospects meaningfully.

Craft personalized connection requests, messages, and follow-ups.

Design and implement automated and manual nurture sequences to move leads through the sales funnel.

Regularly review and refine sequences based on engagement metrics.

Collaborate with specialists to vet lead quality and relevance before outreach.

Provide feedback to refine targeting criteria and improve lead generation outcomes over time.

Analyze campaign metrics and provide actionable insights to improve performance.

Maintain a continuous improvement approach to all lead generation activities.

Evaluate and maintain communication reflecting our brand voice and values.

Prioritize quality over quantity in lead generation efforts.

  • Proven experience in ABM, lead generation, or similar roles within a B2B environment.
  • Expertise in tools such as HubSpot, Instantly.ai, and LinkedIn Sales Navigator.
  • Exceptional copywriting skills, with a focus on crafting engaging and professional outreach content.
  • Strong understanding of data segmentation and targeting for B2B lead generation.
  • Analytical mindset with the ability to interpret campaign performance data and drive improvements.
  • Experience collaborating with teams to ensure lead quality and relevance.
  • Highly organized and self-motivated, with the ability to manage multiple campaigns simultaneously.
  • Commitment to delivering high-quality results and building lasting client relationships.

Nice-to-Have Qualifications:

Experience in paid advertising or digital marketing agencies.

Familiarity with additional tools and platforms for lead generation and analytics.

Background in copywriting or sales enablement.

  • Support Specialist

    3 days ago

    Cape Town, Western Cape, South Africa Boomerang Marketing Full time

    Support Specialist - UK MarketJob SummaryWe are seeking a highly skilled Support Specialist to join our team in the UK market. The successful candidate will be responsible for providing exceptional customer support, ensuring customer needs are met, and exceeding expectations.Key Responsibilities:Customer Support:Provide timely and effective support to...

  • Strategic Growth Specialist

    6 days ago

    Cape Town, Western Cape, South Africa Aquarius Specialist Recruitment Full time

    Aquarius Specialist Recruitment is a well-established boutique Asset Management company with a strong reputation in the retail market. Our team is looking for an astute business development professional to promote our product range amongst IFA networks and build solid client relationships based on superior investment performance and trust.Duties and...

  • Financial Markets Business Developer

    6 days ago

    Cape Town, Western Cape, South Africa Aquarius Specialist Recruitment Full time

    Aquarius Specialist Recruitment is a reputable Asset Management company with a strong focus on delivering exceptional results in the retail market. We are seeking a Financial Markets Business Developer to join our team and drive business growth through strategic partnerships and innovative marketing initiatives.Key Objectives:Develop and implement business...

  • Cloud-Based Digital Marketing Specialist

    1 day ago

    Cape Town, Western Cape, South Africa VML South Africa Full time

    VML South Africa is seeking a talented Cloud-Based Digital Marketing Specialist to join our team. The ideal candidate will have expertise in Salesforce Marketing Cloud, including Email, Mobile, and Ad Studio.About the Role:This is a key position that requires strong client-facing skills and experience in managing complex software projects. In addition to...

  • Digital Marketing Specialist Zonnebloem

    2 weeks ago

    Cape Town, Western Cape, South Africa Placement Specialist Pty Ltd Full time

    Job Title: Paid Media SpecialistLocation: Cape Town / Johannesburg or Remote WorkingOverview: Be an integral part of a team that re-shapes the online video market in South Africa.Responsible for managing paid advertising campaigns including the strategy, creation, implementation, and analysis of ad performance across primary platforms.Duties &...

  • Digital Marketing Specialist Zonnebloem

    2 weeks ago

    Cape Town, Western Cape, South Africa Placement Specialist Pty Ltd Full time

    Job Title: Paid Media SpecialistLocation: Cape Town / Johannesburg or Remote WorkingOverview: Be an integral part of a team that re-shapes the online video market in South Africa. Responsible for managing paid advertising campaigns including the strategy, creation, implementation, and analysis of ad performance across primary platforms. Advise the production...

  • Marketing Strategist

    2 days ago

    Cape Town, Western Cape, South Africa Savvy Marketing Full time

    Job OverviewSavvy Marketing is a dynamic digital marketing agency based in Cape Town, seeking a talented Digital Advertising Intern to join our team.We are looking for a bright and ambitious individual to help us deliver exceptional campaigns and drive business growth.

  • Digital Marketing Specialist

    2 hours ago

    Cape Town, Western Cape, South Africa Potentiam Limited Full time

    We are looking for a skilled Digital Marketing Specialist to join our team at Potentiam Limited.This is a generalist marketing role focused on executing and coordinating marketing campaigns, supporting sales outreach, and managing marketing operations.The role requires hands-on experience in B2B marketing, particularly in account-based marketing (ABM),...

  • Search Marketing Specialists For U.S-Based Brands

    2 weeks ago

    Cape Town, Western Cape, South Africa Project Growth Full time

    Location: Fully-Remote (Work from Home), 9 AM - 6 PM ESTWe're seeking experienced and dynamic Search Marketing Specialists to join their team, serving a diverse range of U.S.-based clients. Submit your application along with your video to be considered for these exciting opportunitiesKey Responsibilities:Campaign Management: Lead and optimize advertising...

  • Search Marketing Specialists For U.S-Based Brands

    5 days ago

    Cape Town, Western Cape, South Africa Project Growth Full time

    Location : Fully-Remote (Work from Home), 9 AM - 6 PM ESTWe're seeking experienced and dynamic Search Marketing Specialists to join our team, serving a diverse range of U.S.-based clients.Key Responsibilities :Campaign Management : Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on...

  • Influencer Marketing Specialist

    5 days ago

    Cape Town, Western Cape, South Africa Findojobs South Africa Full time

    Influencer Marketing SpecialistThe position of Influencer Marketing Specialist is ideal for a marketing professional with a passion for social media and a knack for creating engaging content.As an Influencer Marketing Specialist, you will be responsible for supporting the Lead Strategist and Content Strategy Director in delivering innovative influencer...

  • Corporate Account Specialist

    5 days ago

    Cape Town, Western Cape, South Africa Findojobs South Africa Full time

    Corporate Account SpecialistWe are seeking a Corporate Account Specialist to join our team at Findojobs South Africa. As a Corporate Account Specialist, you will be responsible for developing and maintaining strong relationships with our corporate clients, identifying new business opportunities, and driving sales growth.Main ResponsibilitiesDevelop and...

  • Marketing Strategist

    7 days ago

    Cape Town, Western Cape, South Africa Savvy Marketing Full time

    **About Us**Savvy Marketing is a Cape Town-based digital marketing agency that delivers communication results for its clients. Our team of 9 professionals is dedicated to helping businesses grow through effective marketing strategies.We're currently looking for a Digital Advertising Intern to join our team on a full-time, six-month contract basis. This role...

  • Marketing Analytics Specialist

    4 days ago

    Cape Town, Western Cape, South Africa Savvy Marketing Full time

    Key ResponsibilitiesImplementing digital marketing strategies through paid advertising platforms.Analyzing large amounts of data using sophisticated analytical tools.RequirementsA Matric Certificate with a minimum 60% (Level 5) in Standard Maths, and a Marketing, Business Degree or diploma or a Degree with an additional Marketing Qualification. Excellent...

  • Marketing Automation Specialist

    5 days ago

    Cape Town, Western Cape, South Africa Travellab Global Ab Full time

    Job Overview:Travellab Global Ab is seeking a talented Marketing Automation Specialist to join our team in Cape Town. As a Marketing Automation Specialist, you will play a crucial role in driving customer engagement through personalized campaigns and contributing to the growth of our customer base. You will be responsible for leading the critical migration...

  • Account Manager

    1 week ago

    Cape Town, Western Cape, South Africa 5Pm Youtube Marketing Agency Full time

    Are you a dynamic, client-obsessed Account Manager based in Cape Town with a passion for digital content and a knack for navigating the international stage? Join our Cape Town team as an account manager If you're nodding enthusiastically, then you might just be the rockstar we're looking forWe're a fast-paced data-driven social agency that crafts compelling...

  • Cloud Accounting Specialist

    2 days ago

    Cape Town, Western Cape, South Africa Network Recruitment Full time

    Job SummaryWe are seeking a skilled Cloud Accounting Specialist to join our team at Network Recruitment. As a Cloud Accounting Specialist, you will be responsible for building and managing client relationships, ensuring compliance, supervising the bookkeeping function, and planning and managing all client deliverables. You will also be required to complete...

  • Cloud Accounting Specialist

    24 hours ago

    Cape Town, Western Cape, South Africa Moore in South Africa Full time

    We are looking for a Cloud Accounting Specialist to join our team at Moore in South Africa.The successful candidate will have experience working with cloud-based accounting systems and be able to provide expert advice on financial reporting.ResponsibilitiesImplement and manage cloud-based accounting systemsProvide expert advice on financial...

  • Vet Account Specialist

    1 week ago

    Cape Town, Western Cape, South Africa Zoetis Inc Full time

    Vet Account Specialist (VAS-24-11) Western Cape, South AfricaOverall purpose:The Veterinary Account Manager (Ruminants) is a specialist position, with the ideal candidate responsible for engaging with some of our most key ruminant veterinarian and veterinary channel customers.A strong affinity for the technical and scientific aspects of our products and the...

  • Wynberg Sales Specialist

    6 days ago

    Cape Town, Western Cape, South Africa Boomerang Marketing Full time

    Are you ready to take your career to new heights as a Sales Specialist in Wynberg? Boomerang Marketing is seeking a highly motivated and results-driven individual to join our team as a Sales Specialist. In this role, you will be responsible for developing and executing sales strategies to drive business growth.Key Skills and QualificationsNegotiation and...