Content Marketing Strategist

3 days ago


Stellenbosch, Western Cape, South Africa Frank Consult Full time

At Frank Consult, we're seeking a highly skilled Content Marketing Strategist to drive our content marketing efforts and elevate our brand's online presence.

Job Overview:

  • Create compelling content that engages target audiences and drives conversions.
  • Develop and execute content strategies across multiple digital platforms.
  • Ensure alignment with business objectives and company values.

Responsibilities:

  1. Develop and implement content marketing strategies for various platforms, setting clear objectives.
  2. Produce high-quality, well-researched content tailored to each platform and audience.
  3. Translate and adapt content where necessary for different platforms.
  4. Track KPIs and measure the success of content-driven campaigns.
  5. Plan, create, and manage multi-channel marketing campaigns.
  6. Analyse campaign performance using analytics tools and provide actionable insights.
  7. Provide regular performance reports and recommendations for content optimisation.

Requirements:

  • Tertiary qualification in Marketing, Communications, or a related field.
  • 5+ years of experience in Content Marketing or Copywriting.
  • Proficiency in paid media and social media tools (Google Ads, Facebook Ads Manager, Google Analytics).
  • SEO and SEM knowledge.


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