Digital Marketing Strategist
6 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Shop2Shop Holdings.
The ideal candidate will have a proven track record of driving lead generation and customer acquisition through paid digital campaigns. Key responsibilities include planning, executing, and optimising performance-based campaigns across various platforms to maximise ROI by monitoring KPIs such as CPA, CTR, and conversion rates.
Main Responsibilities:
- Identify and evaluate emerging media, trends, insights, or technologies and recommend their application in paid media marketing campaigns.
- Plan, create, and manage campaigns across a variety of channels.
- Measure, refine, and report the performance of all digital marketing campaigns against ROI goals.
- Analyse campaign performance using analytics tools and provide actionable insights.
- Provide regular campaign performance reports.
Requirements:
- A related tertiary qualification in marketing, communication, or a related field.
- 5+ years of experience in digital marketing or performance marketing.
- Proficient in Google Ads, Facebook Ads Manager, and analytics platforms (e.g., Google Analytics).
- Ability to analyse data and use insights to inform strategies.
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