Digital Marketing Strategist

6 days ago


Stellenbosch, Western Cape, South Africa Shop2Shop Holdings Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Shop2Shop Holdings.

The ideal candidate will have a proven track record of driving lead generation and customer acquisition through paid digital campaigns. Key responsibilities include planning, executing, and optimising performance-based campaigns across various platforms to maximise ROI by monitoring KPIs such as CPA, CTR, and conversion rates.

Main Responsibilities:

  • Identify and evaluate emerging media, trends, insights, or technologies and recommend their application in paid media marketing campaigns.
  • Plan, create, and manage campaigns across a variety of channels.
  • Measure, refine, and report the performance of all digital marketing campaigns against ROI goals.
  • Analyse campaign performance using analytics tools and provide actionable insights.
  • Provide regular campaign performance reports.

Requirements:

  • A related tertiary qualification in marketing, communication, or a related field.
  • 5+ years of experience in digital marketing or performance marketing.
  • Proficient in Google Ads, Facebook Ads Manager, and analytics platforms (e.g., Google Analytics).
  • Ability to analyse data and use insights to inform strategies.


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