Retail Media Specialist at PnP

5 hours ago

Cape Town, South Africa Pick n Pay Full time

Role Summary To act as the subject matter expert and operational lead for one of Pick n Pay's core retail media pillars: In-store, Digital, or Loyalty. The Retail Media Specialist plays a pivotal role in supporting campaign execution, insight delivery, performance optimisation, and innovation across their focus area, helping deliver high-impact campaigns that drive value for brands, customers, and the business. Requirements Bachelor's degree or diploma in Marketing, Advertising, Digital Media, or related field 2-4 years' experience in media planning, omnichannel campaign management, or in-store POS production Retail, agency, or FMCG experience an advantage Strong operational and project management skills Google Ads, Meta, or ad tech certifications (digital specialist) advantageous Competencies Cognitive Analytical thinking Attention to detail Interpersonal Collaboration Customer focus Functional Media operations Reporting & analytics Communication Clear written communication Presentation skills Leadership Initiative Solution-oriented mindset Key Responsibilities Campaign Support & Execution Support the Retail Media Manager with campaign briefing, planning, trafficking, and reporting within your specialisation. Own the operational detail to ensure campaigns go live accurately and on time. Partner with GIG Retail and other execution partners to ensure seamless delivery and SLA adherence. Expertise & Enablement Act as the go-to expert for your area, whether it's in-store formats, digital media, or Smart Shopper activations. Provide internal education and training to sales teams, commercial partners, and agency stakeholders. Develop playbooks, guides, and frameworks to standardise best practice. Data, Insight & Optimisation Analyse campaign data and performance in your area, identifying trends and areas for improvement. Share insights with internal and external stakeholders to influence media planning and renewals. Use tools such as Mediametrics, DataOrbis, and PnPIQ (where relevant) to build actionable performance stories. Innovation & Product Development Identify opportunities to improve and innovate media products and operational processes. Collaborate with product, data, and creative teams to launch and refine offerings. Benchmark against market best practice to inform enhancements. Deep knowledge of print POS, digital screens, radio, and on-shelf formats. Understand store operations, compliance, and execution workflows. Partner closely with GIG, Daymon, VF, and Mediametrics. Digital Specialist Expert in onsite search, display, offsite (social, programmatic), and audience targeting. Work with GIG, Mobiclicks and OSMOS digital ad tech platforms. Monitor delivery, optimise campaigns, and drive eComm traffic/conversions. Loyalty Specialist Smart Shopper expert - understand points mechanics, personalised offers, and club campaigns. Collaborate with Loyalty, Commercial, and CRM teams. Focus on Loyalty competitions, 1P data targeting, measurement, and cross-channel. Location Cape Town, Western Cape, South Africa Closing date 29 September 2025 Seniority level Mid-Senior level Employment type Full-time Job function Sales and Business Development Industries Retail #J-18808-Ljbffr

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