Marketing Manager at PnP

Marketing Manager at PnP The Marketing Manager for Pick n Pay asap is responsible for driving growth, engagement, and brand love for Pick n Pay's on‑demand grocery delivery service. This role leads the end‑to‑end marketing strategy – from customer acquisition and retention, to campaign management, creative execution, and cross‑functional alignment with Product, Commercial, Operations, and Digital teams. This is a fast‑paced, high‑visibility role for a strategic thinker who thrives in data‑driven environments, can juggle multiple priorities, and is passionate about delivering best‑in‑class customer experience Requirements 5+ years’ marketing experience, ideally in digital, e‑commerce, or retail. Proven ability to deliver campaigns end‑to‑end in fast‑moving environments. Strong analytical skills: can interpret data, spot trends, and make evidence‑based decisions. Experience with CRM, performance marketing, lifecycle journeys, and digital optimisation. Experience managing agencies, production, and creative execution. Excellent communication skills – able to influence at all levels. Highly organised, detail‑oriented, and able to juggle multiple deadlines. Advantageous Experience in on‑demand, last‑mile, or app‑based businesses. Exposure to customer loyalty programmes such as Smart Shopper. Familiarity with product‑led growth and working closely with Product/Tech teams. Experience with segmentation tools, testing frameworks, and experimentation. Key Responsibilities Strategy & Planning – Lead the annual and quarterly marketing strategy for Pick n Pay asap, aligned to broader omnichannel and Pick n Pay business objectives. Own the customer growth strategy (NUA, acquisition, reactivation, retention, and frequency uplift). Build robust go‑to‑market plans for new features, assortment expansions, delivery innovations, and app updates. Partner with Commercial to identify key value drivers, hero categories, promotional opportunities, and competitive responses. Campaign & Content Management – Lead the full campaign cycle: briefing agencies, managing creative development, approving assets, and ensuring all campaigns follow brand CI. Deliver integrated campaigns across digital, performance media, CRM/Emarsys, social, influencer, PR, and in‑app placements. Manage the asap content calendar, including weekly trading priorities, tactical promos, and big events (Easter, Winter, Back to School, Heritage, Festive, etc.). Customer Growth & Performance – Drive performance via always‑on CRM journeys, segmentation, and lifecycle marketing. Partner with Data & Insights to build dashboards, analyse trends, and identify optimisation levers (e.g. AOV, conversion rate, category mix, new user cost, LTV). Work closely with the Performance Marketing team to optimise paid media and reduce cost‑per‑acquisition. Champion Smart Shopper integration for rewards, offers, and loyalty‑led growth. Cross‑Functional Collaboration – Work closely with Product, UX, and Tech teams to align on the roadmap, influence prioritisation, and ensure marketing support for major releases. Align weekly with Operations to support delivery speed, quality, and geographic expansion goals. Partner with Retail Media to leverage new commercial income and brand partnerships on asap. Budgeting & Governance – Manage the asap marketing budget, ensuring strong ROI, cost efficiency, and clear reporting to leadership. Ensure compliance across all creative, competition T&Cs, Smart Shopper mechanics, and legal approvals. Track KPIs rigorously, presenting performance back to the omnichannel leadership team weekly and monthly. Team Leadership & Ways of Working – Support and lead a creative, high‑performance culture within the marketing pod. Manage agency partners with clarity, accountability, and timely feedback. Help embed new ways of working within the integrated marketing + product + retail media structure. Competencies Personal Attributes Customer‑obsessed and insight‑driven. Thrives in ambiguity and fast decision cycles. Creative yet deeply commercial. Proactive problem‑solver who gets things done. Collaborative, energetic, and positive – especially under pressure. Passionate about retail innovation and the future of digital commerce. KPIs / Success Measures Growth in Active Users (MAU/WAU). New user acquisition and cost per new user. Retention rate & repeat purchase frequency. AOV, category contribution, and wallet share. Campaign ROI and performance uplift. Smart Shopper participation levels. Quality of creative output & speed to market. Cross‑functional alignment and delivery of roadmap milestones. Cape Town, Western Cape, South Africa – Salary: ZAR300,000.00 annually #J-18808-Ljbffr