Members & Africa Direct Strategist
3 weeks ago
Client Relationships / Loyalty: Identify and grow the members club & Build relationships across the group. Enhance their overall experience and drive more sales. Align with group growth strategies and guest experience projects.
Marketing / Communications: Collaborate with the marketing and sales teams to create targeted campaigns and promotions Analyse databases for better communication and alignment with CRM systems in the direct channel. Keep members informed through newsletters, emails, and personalized updates.
Strategy / Sales: Plan and execute events that align with members interests Identify and implement new initiatives to increase member engagement. Coordinate and execute effective onboarding processes for new members, ensuring a seamless transition into our community.
Reporting & Analysis: Monitor and report performance metrics to guide strategic decisions.
Requirements:
Degree/Diploma in Business Administration, Marketing or Communication, or related field.
Minimum of 8 years of experience in TRAVEL INDUSTRY SALES OR MARKETING.
Strong experience in marketing communications a must
Experience working in multiple countries or regions is a plus.
Strong understanding of rates and tiers is an advantage
Knowledge of best practices in working with direct clients is advantageous.
Ability to prioritize and manage multiple tasks efficiently.
Strong organizational and time management skills.
Willingness to travel as needed.
Proven English literacy read, write and speak fluently.
Proven experience in data analysis and reporting.
Strong knowledge of marketing, sales, operations and business processes.
Excellent communication and interpersonal skills.
Ability to work independently and collaboratively with cross-functional teams.
Proficiency in MS, especially Excel and other data analysis tools.
Attention to detail and problem-solving skills.
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