Lead Creative Strategist

3 weeks ago

Johannesburg, South Africa Make It Good Full time

Location & Compensation Johannesburg (Bryanston). Work model: Fully in office. Salary: Market-related. Why you'd want to work here... Award-winning, impact-driven agency working across Africa Work with leading global brands on campaigns that drive real social and business results Exposure to strategic, creative, and executional development across multiple industries Real growth opportunities — strong performers move up fast Passionate, hands‑on team where ideas are valued and ownership is encouraged Profit share - once you've been with the business for 6 months (half paid out in Dec, quarter in April and another quarter in June) About our client Our client is an award-winning, pan-African, through‑the‑line agency making real impact across experiential marketing, activations, PR, corporate communications, and digital. Their work drives purpose, behaviour change, and brand love across the continent — always blending creativity with measurable social and commercial outcomes. Role They’re looking for a Lead Creative Strategist / Copywriter who can bridge data, insight, and emotion — someone who’s just as comfortable unpacking a complex brief as they are crafting the line that brings it all to life. This is a pivotal role that combines creative strategy, storytelling, and hands‑on copywriting to drive high‑impact campaigns from idea to execution. What the job involves... Leading creative strategy for major through‑the‑line and BTL campaigns across Africa Translating insights, cultural trends, and brand data into powerful creative territories and narratives Concepting campaign ideas in partnership with Creative Directors, Designers, and Producers Crafting compelling copy — from campaign lines and manifestos to activations, scripts, and digital content Building and presenting strategic and creative decks that connect the dots between insight, strategy, and idea Acting as a trusted strategic partner to clients, helping shape messaging, positioning, and storytelling direction Partnering with account and production teams to ensure creative excellence through all stages of delivery Tracking campaign results and identifying opportunities to optimise for greater impact What you need to be considered... 6–10 years' experience in creative strategy, brand strategy, or copywriting, ideally within a BTL or activations‑led agency Strong background in copywriting — able to write powerfully, persuasively, and with purpose Deep understanding of consumer behaviour, cultural trends, and media platforms (especially across African markets) Experience developing and executing integrated campaigns that span experiential, social, and traditional channels Excellent storytelling, writing, and presentation skills Comfortable presenting to clients and inspiring teams with your thinking Strong collaboration skills — able to bring creative and strategic minds together seamlessly Highly organised, proactive, and able to juggle multiple projects with tight deadlines Bonus points if you... Have experience in purpose‑led, social impact, or cause‑marketing campaigns Can demonstrate success in activation or behaviour‑change work Have exposure to multiple African markets and cultures Have led or mentored junior strategists or writers Are confident using insight tools (social listening, research platforms, analytics) #J-18808-Ljbffr

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