Digital Marketing Co-Ordinator

2 weeks ago

Cape Town, South Africa Tych Business Solutions Full time

Digital Marketing & Design Coordinator A well-established Inbound Tour operator is looking for a Digital Marketing & Design Coordinator to support and assist the Product and Marketing Director and to help manage all Digital Marketing and communication concerns. Our client is solely a B2B – someone with this understanding is important. Please note this is a mid-level position. Required Skills : Adobe IllustratorAdvertisingCopy EditingCopywritingDesignMarketingPhotoshopSocial Media MarketingMailchimp Duties & Responsibilities RESPONSIBILITIES : 1. Content creation & copy editing : Writing, reviewing, editing, and updating all marketing contentDesign of promotional materialsBring creativity and inspiration to propose future content2. Digital : Prepare well-structured drafts using digital publishing platformsSchedule content in line with global engagement strategiesConduct keyword research and use SEO guidelines to optimize contentUsing social media to engage consumers, respond to questions or complaints, and promote company initiativesMonitoring social media and company website metricsCoordinate with marketing and design teams to illustrate articlesMeasure web traffic to content (e.g., conversion and bounce rates)Develop creative and engaging social media contentManage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channelsOversee, plan, schedule, and deliver content across different platformsCreate engaging multimedia content (and / or outsource this effectively) across multiple platformsDevelop, launch, and manage campaigns that promote our organization and brandForm key relationships with identified influencers across the social media platformsUndertake audience researchManage and facilitate social media communities by responding to social media posts and developing discussionsMonitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook InsightsResearch and evaluate the latest trends and techniques3. Design : Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements, and press releases using InDesign or suitable alternative)Liaise with external design and print houses where necessary to ensure production deadlines are metLiaising with all departments to execute their design needs4. Communication & Administrative Support Coordination and management of all Printed CollateralQuotes from relevant companies and ordersCoordination and supervision of team photo and video shoots (e.g., during educationals and special events)Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updatesAssist with any other needs or requests that may ariseDesired Experience & Qualification Desired Experience & Qualification Main Requirements : Relevant qualification in Marketing / Advertising, or equivalentPreferably 3-4 years previous experience in a similar roleProficient in InDesign, Photoshop, and IllustratorActive on social mediaKnowledge of CMSExcellent copywriting and copy-editing skillsHighly organizedStrong attention to detailKnowledge of web analyticsMust be proficient with the English languageExcellent interpersonal & communication skillsAbility to maintain a professional working relationship with all departmentsFlexibility and AccountabilityPackage & RemunerationMarket Related #J- #J-18808-Ljbffr

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