Marketing Manager

2 weeks ago

Johannesburg, South Africa Ananzi Full time

Office-based, Umhlanga, Durban Who We Are We are a fast-paced organisation with a collaborative and dynamic environment. Marketing is central to driving growth, engagement, and retention across multiple products and services. Who We Are Looking For We are seeking a results-driven Marketing Manager with experience in both traditional and digital marketing. You are a creative, analytical, and agile strategic thinker, capable of leading campaigns that drive customer acquisition, engagement, and retention. Experience working with agencies, affiliates, or performance-driven campaigns is highly advantageous. You thrive in a fast-moving environment, enjoy data-driven decision-making, and are passionate about delivering measurable results. This role is based full-time in the office in Umhlanga, Durban. What You Will Do Marketing Strategy & Brand Development Develop and execute integrated marketing strategies to grow brand awareness, acquire new customers, and retain existing ones. Lead the development and delivery of campaigns across multiple channels. Ensure consistent brand messaging and visual identity across all platforms. Apply segmentation and lifecycle marketing strategies to maximise customer value and minimise churn. Digital & Traditional Marketing Plan and manage multichannel campaigns, optimising performance through analytics and insights. Collaborate with agencies, partners, and internal teams to maximise ROI and brand visibility. Lead promotional campaigns, seasonal initiatives, and product launches to drive engagement and conversion. Data, Insights & Performance Analysis Use analytics tools to track campaign performance, customer behavior, and ROI. Produce regular reports with actionable insights and recommendations. Monitor competitors, market trends, and emerging opportunities to refine marketing strategies. Team Leadership & Stakeholder Management Lead, mentor, and inspire a high-performing marketing team, fostering collaboration and accountability. Work closely with cross-functional teams to ensure alignment of marketing strategies with organisational goals. Manage relationships with external stakeholders, including agencies, partners, and vendors. Other Responsibilities Execute ad hoc marketing projects and initiatives as required. What You Will Need Degree / Diploma in Marketing, Communications, or a related field preferred. Valid driver's licence and own vehicle. 5+ years' experience in marketing, brand management, digital marketing, and communications. Strong experience in performance marketing, lifecycle optimisation, and multichannel campaigns. Proficiency in analytics, A / B testing, and campaign automation tools. Strong strategic and creative thinking, business acumen, and results orientation. Excellent communication, relationship management, and team leadership skills. Ability to work in a fast-paced, dynamic environment with multiple priorities. #J-18808-Ljbffr

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