Digital Marketing Strategist

6 days ago

Cape Town, South Africa Careers Full time

At EyeCarePro , we specialize in digital marketing solutions tailored for optometrists and eyecare practices across North America. Our mission is to help independent practices thrive through smart marketing strategies, performance-driven services, and meaningful client relationships. As the industry leader in helping eyecare professionals growfrom web design and SEO to advertising, content, and patient acquisition toolswere a fully remote team that values clarity, accountability, and collaboration. You wont find micromanagement herejust good people doing great work, learning constantly, and making an impact. Were hiring a Digital Marketing Strategist to lead data-driven strategies, build strong client partnerships, and drive performance. This isnt a traditional marketing jobits a high-impact, client-facing role that blends analysis, strategic thinking, and relationship-building. Youll help our clients understand whats working (and whats not), align their goals with the right marketing tactics, and move their businesses forward. What Youll Be Responsible For Client Strategy & Marketing Planning Develop tailored digital marketing strategies aligned to client goals Analyze business data and trends to deliver high-value recommendations Guide clients through the "why" behind every decision and campaign Performance Insights & Reporting Leverage tools like Google Analytics, CallRail, and CRM platforms Interpret marketing performance data to inform next steps Create and present reports that are both insightful and actionable Client Relationship Leadership Serve as the main strategic contact for a portfolio of clients Set clear expectations, proactively communicate, and build long-term trust Educate and empower clients to understand and engage with their marketing Cross-Functional Collaboration Coordinate with content, design, development, and campaign teams Ensure strategies are executed smoothly and deliverables stay on track Maintain project timelines and communicate updates effectively Critical Thinking & Proactive Ownership Anticipate client needs, flag risks, and take initiative Make informed, context-aware recommendations with confidence Balance empathy and assertiveness to keep client success front and center What You Bring 3-5 years in a client-facing digital marketing or strategy role Solid experience in SEO, paid ads, content, or performance marketing Strong understanding of digital KPIs and platforms (Google Analytics, CallRail, SEMrush, CRMs) Exceptional written and verbal communication skills Proven ability to manage multiple clients and projects without dropping the ball Strategic, curious, and focused on results Work Requirements Remote : 100% work-from-home opportunity Schedule : Monday to Friday, 8 : 00 AM 4 : 00 PM Eastern Time Must have a personal computer, monitors, reliable high-speed internet, and a professional, quiet workspace Backup power supply is a plus What We Expect We value clear thinking, thoughtful communication, and a steady presence especially when things are uncertain or complex. Youll be trusted to lead without being micromanaged, which means raising your hand early, asking smart questions, and owning your outcomes. If you're someone who cares deeply about doing great work and helping clients succeed, wed love to get to know you. #J-18808-Ljbffr

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