Digital Marketing Manager

5 days ago

Cape Town, South Africa Academy of Digital Arts Full time

The Academy of digital arts is a digital design academy based in Cape Town and offering full time, part-time, and corporate training courses in graphic, web, and game design as well as concept art. We pride ourselves on bridging the gap between education and industry and are looking for a, goal-driven, and highly motivated marketer to help grow our team and implement the day to day activities of our marketing strategies.
You will work alongside a variety of experienced individuals, but should have a thorough knowledge of traditional marketing means, and be particularly versed in digital, online and social media marketing from paid campaigns to content marketing. As part of your role, with the support of a marketing strategist, you will also need to measure, enhance and enrich the marketing strategy and material as necessary, and grow into roles with further responsibility.
Key role responsibilities
Development and implementation of tactical omnichannel marketing plan and strategy, in conjunction with advisors and team.
Organisation and roll-out of traditional, online and social media marketing
Develop and manage marketing and communications calendar
Organise, manage and facilitate offline and online marketing activities and events
Collaborate with sales, design, and web team to develop partnership activities, act on identified opportunities, and facilitate each course’s marketing needs.
Budget and reporting responsibilities
Prepare and adhere to budgets
Prepare and present reports on marketing results and performance
Analyse marketing and communicate recommendations to adjust strategy and tactics to increase the overall ROI of budget spend.
Communication responsibilities
Work alongside a copywriter to prepare relevant content materials including marketing copy, newsletters, press releases and blog posts
Ensure all material distributed reflects brand identity and personality
Be responsible for ensuring accuracy in the information
Maintain and update mailing list databases
Social media responsibilities
Manage and maintain all social media platforms from advertising to content creation
Including Facebook, Instagram, Tiktok, LinkedIn, etc.
Event responsibilities
Coordinate, execute and participate in online/offline marketing events and trade shows, working with developers, advertisers, and production managers, to market products and services
Coordinate and host any inhouse marketing-related events
Essential requirements

Based in Cape Town
Degree or diploma in marketing
Two to three years in online acquisition marketing on channels such as Google Ads, Facebook, Twitter, LinkedIn
Three years of social community management media marketing
Fundamental knowledge in advertising across all key digital platforms, analysis of data, and reporting.
Experience in SalesForce, Google Studio is a plus.
Beneficial
Prior experience from education
Strong SEO knowledge
Facebook Blueprint Certification
Google Ads Certification
Personal skills
Target driven
Exceptional work ethic and commitment to the ADA culture
Ability to work independently while maintaining effective working relationships with co-workers, supervisors, customers, and the general public
Self-motivated
Strong organisational and administration skills
Strong communication and interpersonal skills
Sound decision -and prioritisation making ability

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