Digital Ads Strategist

2 weeks ago

Cape Town, South Africa Solucru Full time

About Solucru

Solucru is a cutting-edge company dedicated to leveraging innovative technology to drive client success and business growth. We are seeking a strategic and results-driven Digital Ads Strategist to manage Meta and Google Ads campaigns for both our clients and our internal needs. If you have a passion for digital marketing and a proven track record of driving successful ad campaigns, we'd love to hear from you

Role Summary

The Digital Ads Strategist will be responsible for formulating, executing, and optimizing Meta (Facebook, Instagram) and Google Ads campaigns. This role involves closely monitoring ad performance, ensuring optimal ROI, and using data-driven insights to guide strategy adjustments.

Key Responsibilities
- Develop, implement, and optimize Meta and Google Ads campaigns to achieve client and company goals.
- Conduct comprehensive keyword research, audience targeting, and competitive analysis.
- Monitor and analyze campaign performance, providing actionable insights and recommendations.
- Create engaging ad copy, visuals, and landing pages that align with campaign objectives.
- Collaborate with the creative team to ensure ads are compelling and effective.
- Stay updated on the latest industry trends, platform updates, and best practices.
- Report on campaign performance, providing detailed analytics and insights.
- Manage ad budgets and allocate resources effectively to maximize ROI.
- Tailor strategies to meet the unique needs of each client while maintaining consistency in achieving results.

**Qualifications**:

- Proven experience managing and optimizing Meta and Google Ads campaigns.
- Strong understanding of PPC principles, audience targeting, and ad optimization strategies.
- Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant tools.
- Excellent analytical skills with a data-driven mindset.
- Outstanding communication and presentation skills.
- Ability to create and execute a comprehensive digital ad strategy.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Certification in Google Ads and Facebook Blueprint is a plus.
- Bachelor’s degree in Marketing, Advertising, or a related field preferred.

Why Join Solucru?
- Be a key player in a company that values innovation and data-driven strategies.
- Work on diverse and exciting projects that challenge and grow your skills.
- Flexible working environment with both office and remote work options.
- Competitive salary with opportunities for professional growth and development.

**Benefits**:

- Continuous learning opportunities and career development.
- Flexible work hours.
- Wellness programs to maintain a healthy work-life balance.
- Modern office facilities and a dynamic, collaborative team environment.

Join Solucru as our new Digital Ads Strategist and drive impactful advertising campaigns that deliver exceptional results for our clients and company.

Industry
- Marketing Services

Employment Type

Full-time

Pay: R30 000,00 - R35 000,00 per month

Ability to commute/relocate:

- Cape Town, Western Cape 7708: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Are you a citizen or permanent resident of South Africa?

**Experience**:

- Google Ads: 3 years (required)
- Facebook Advertising: 3 years (required)

**Location**:

- Cape Town, Western Cape 7708 (preferred)

Work Location: In person

Expected Start Date: 2024/11/11

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