Paid Media Performance Marketing Manager

JOB TITLE: Paid Media Performance Marketing Manager (Digital Specialist) LOCATION : Cape Town / Stellenbosch or Johannesburg (Hybrid) ABOUT HYPERCLEAR TECHNOLOGIES: Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom. At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more. Why Join Us? Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including: Cyberlogic : A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence. Flokzu : A no‑code business process management platform that allows users to automate complex business processes with a simple drag‑and‑drop interface, serving customers in 70 countries worldwide. Cogent : A tech company operating under the banner of hyper‑automation is recognised as the only pure‑play hyper‑automation company in the EMEA region. Cogent partners with Blue Prism, a leader in Connected Robotic Process Automation. Principa : A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom‑built decisioning technology. Scriptex : A bespoke solutions development house with nearly a decade of experience rapidly delivering native‑cloud software solutions. Hyperclear Technologies provides a dynamic, forward‑thinking environment where you can broaden your horizons and engage with cutting‑edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide. By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference. Explore the possibilities with us and help drive the future of technology. Purpose of Position: The Paid Media Performance Marketing Manager drives paid digital acquisition across Hyperclear Technologies' multi‑brand portfolio, owning end‑to‑end campaign execution across Google Ads, LinkedIn, Meta, and other B2B channels from budget management and audience targeting to creative optimisation and performance analytics. This role directly contributes to the Marketing COE's growth objectives by maximising customer acquisition efficiency, driving qualified pipeline generation, and optimising return on ad spend (ROAS) across target B2B markets. This is a hands‑on role requiring a paid media expert with proven execution capabilities in B2B technology environments. Working closely with the Growth Marketing Execution Lead and SEO Manager, the Paid Media Performance Marketing Manager translates strategic direction into high‑performing campaigns across multiple brands and channels while ensuring paid media best practices are embedded across all digital properties and aligned with broader marketing OKRs. The role demands a growth partner who understands the complete B2B buyer journey, possesses the technical expertise to optimise complex multi‑touch attribution models, and can confidently manage multiple advertising budgets while delivering measurable business impact. Key Responsibilities: Paid Media Strategy Execution & Campaign Planning: Execute portfolio‑wide paid media strategies aligned with Marketing COE OKRs and Business Unit objectives, focusing on efficient customer acquisition, pipeline velocity, and revenue growth across all digital channels. Establish paid media frameworks, governance standards, and best practices across all portfolio brands to ensure consistent performance and brand safety. Build and maintain quarterly execution roadmaps with budget forecasts, channel mix optimisation, and expected impact on key growth metrics (MQLs, SQLs, pipeline, CAC). Implement full‑funnel paid media programmes spanning awareness, consideration, and decision stages, optimising for multi‑touch attribution and buyer journey progression. Partner with the Group Marketing Manager and the Growth Marketing Execution Lead to integrate paid media into broader growth marketing initiatives, content marketing initiatives, events, launches, and multi‑channel campaigns. Translate business objectives and revenue targets into actionable paid media initiatives with clear KPIs and accountability frameworks. Multi‑Channel Campaign Management & Optimisation: Manage and optimise paid advertising campaigns across Google Ads, LinkedIn Campaign Manager, Meta Business Suite (Facebook, Instagram), and emerging B2B channels. Build campaign structures, including