Senior Paid Performance Media Specialist

Overview At WBWR, we’re not just a digital experience and ecommerce marketing agency – we’re trailblazers in redefining online success. We’re on a mission to empower brands and businesses with unparalleled digital strategies that transcend boundaries and elevate customer experiences to new heights. What Sets WBWR Apart: Passion for Performance: We thrive on results. Our unwavering commitment to delivering measurable and impactful outcomes sets us apart. Every campaign, every project is a testament to our dedication to excellence. Innovation at the Core: At WBWR, we don’t just keep up with trends; we set them. Our culture fosters innovation, encouraging our team to push boundaries, embrace challenges, and pioneer solutions that redefine the digital marketing landscape. Collaborative Synergy: We believe in the power of collaboration. Our diverse team brings together a wealth of expertise, perspectives, and talents, creating a dynamic environment where creativity flourishes, and ideas come to life. Current Opportunity: Senior Paid Performance Media Specialist Key Responsibilities Formulate and execute comprehensive digital paid media strategies aimed at enhancing online reputation and driving business growth for the brands we work on. Evaluate and interpret data sourced from social platforms, Google, and revenue reports to refine and optimise campaigns, providing valuable insights for future recommendations. Define target audiences, thoroughly understanding their characteristics, behaviours, and media consumption habits. Craft and implement paid multi-channel initiatives, ensuring they not only meet but surpass campaign objectives. Engage with stakeholders to effectively communicate the advantages of the digital paid media framework, fostering awareness and understanding. Establish and cultivate robust relationships with clients and agency partners, ensuring seamless collaboration for the successful execution of campaigns. Monitor paid media channels closely, ensuring that the delivery aligns with set objectives and goals. Conduct vigilant tracking and quality assurance of campaigns, guaranteeing cost-effective and impactful solutions. Conduct in-depth analysis and reporting on campaign performance, facilitating necessary amendments and providing insights to optimise future campaigns. Requirements Five years of proven success in planning and managing paid digital media campaigns. Holds a Bachelor’s Degree or equivalent qualification at NQF Level 7 in marketing with a minimum of three years of academic achievement. Proven experience and portfolio will also be considered. Possesses GAIQ certification (Google Analytics Certification), providing an advantageous edge in analytics expertise. Demonstrates a creative mindset, showcasing an ability to generate innovative ideas, a keen eye for design, and a profound understanding of the impactful role storytelling plays in connecting with and motivating consumers. Ideally brings experience from the fashion or sports retail industry. Experience across channels such as Google Ads, Meta Ads, TikTok Ads, etc. What WBWR Offers A dynamic and inclusive work environment. Opportunities for professional growth and skill development. Competitive compensation packages. Exciting projects with leading brands and businesses. About Us At the forefront of innovation, WBWR combines creativity, data-driven insights, and cutting-edge technology to craft digital experiences that captivate and convert. Join Our Team Are you ready to be a part of a team that doesn't just meet expectations but exceeds them? WBWR is expanding, and we’re on the lookout for passionate individuals who are ready to make a mark in the digital experience and ecommerce marketing realm. Please apply to this job posting, if you’ve got the basics, we will invite you for a chat as your personality is as important to us as your skills. #J-18808-Ljbffr