Operator & Trade Marketeer

Operator & Trade Marketeer – Unilever Location: Johannesburg, Gauteng, South Africa (also working in Durban) Unilever is currently hiring for Operator and Trade Marketer. Function: Unilever Food Solutions Marketing. Reports to: Marketing Lead. Scope: Local. Terms & Conditions: Full time. Unilever is a global business committed to making sustainable living commonplace. We make a real impact on the world, and our inclusive, collaborative, and flexible working environment empowers people to shape their own future. Unilever Food Solutions is the dedicated Foodservice (B2B) part of the Unilever Nutrition business, valued at approximately €2.5bn+. We advance professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries. We are committed to innovation, menu trend inspiration, recipe ideation, and culinary training. We are looking for a role that embraces a “Digital First” mindset—leveraging data, technology, and Go-to-Market (GtM) capabilities to reach more than 3 million operators by 2025. Success comes from integrating marketing, customer development, and digital ecosystems to deliver an outstanding operator and customer experience. Responsibilities Trade partner support: oversee execution and strategy for eComm business, buying groups, redistributors, and Tier 1–2 distributors. Digital content: maintain and update website content, ensuring completeness for the entire portfolio and innovation items; work with trade partners and internal technical teams. Top product and innovation support: create trade materials such as Selling Guides, training content, and assets for marketing programs. Operator support: attract operators by delivering tailored content and experiences that solve their problems. Generating insights: gather market data and insights to improve the operator end‑to‑end experience and inform growth strategies. Lead marketing initiatives for core target audiences and operator groups. Drive business objectives and execute plans in digital, trade, and with operators. Deliver KPIs including conversion rate, digital engagement, reach, penetration, NIV, and turnover. Track KPI/OKR, consolidate learning, and take corrective measures. Collaborate with cross functions to drive growth online and offline through campaigns, promotions, activations, and creative content. Drive the full operator lifecycle journeys through omnichannel touchpoints. Successfully launch new products and innovations. Utilize Unilever systems and processes. Monitor financial performance and forecast budgets. Skills Deep understanding of sales/marketing funnels and operator lifecycle & marketing automation journeys. Knowledge of customer buying journeys and ability to filter decisions through the customer perspective. Creative and persuasive content creation across online & offline channels. Performance measurement & analysis online & offline. Project and process management in FMCG functions. Digital expertise in traffic generation, lead management, content marketing, conversion optimization, SEO, marketing automation, and social media marketing. Agency management. Additional Skills Marketo Google Analytics SEO Power BI Microsoft Office What You’ll Need To Succeed Bachelor’s degree in marketing or related field. 5 years’ experience in marketing within the FMCG Foodservice industry. Proven track record in marketing & sales in the foodservice sector. Trade and customer marketing experience. Managing social media accounts. Attention to detail, comfort with data, and strong project management skills. Agility, resilience, and drive to find insights and collaborative solutions. Curiosity, unconventional thinking, courage, and willingness to think outside the box. Strong negotiation skills. Leadership Energised by delivering results and being an example for others. Responsible for personal wellbeing, high standards, and customer focus. Humility, curiosity, and data‑driven decision forming to spot issues and opportunities. Passion for high performance, personal mastery, consumer love, purpose & service, and agility. Equal Employment Opportunity Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. If you require any support or access requirements, please advise us at the time of your application so we can support you through your recruitment journey. #J-18808-Ljbffr