Trade Marketing Manager

14 hours ago

Johannesburg, South Africa Ad Talent Africa Full time

Who We Are A dynamic FMCG company with a diverse portfolio spanning beverages, confectionery, and personal care. We are committed to driving market penetration, category leadership, and consumer engagement across South Africa and Africa through data-driven, multi-channel marketing strategies. Who We’re Looking For An experienced, strategic, and hands‑on Marketing Manager with a solid FMCG background—particularly in beverages. You bring deep expertise in trade marketing, brand management, digital strategy, and retail execution. You’re a collaborative leader who thrives in a fast‑paced environment and understands both formal and informal retail dynamics across South Africa. Key Responsibilities Lead Marketing Strategy : Develop and implement integrated marketing plans aligned with overall business objectives. Drive 360° Campaigns : Plan and execute traditional, digital, and in-store campaigns to build brand equity and drive sales. Own Trade Marketing : Maximise brand visibility in modern and general trade; lead rural activations, promotions, and merchandising initiatives. Digital & CRM Ownership : Manage digital marketing, influencer campaigns, CRM initiatives, and optimise e‑commerce visibility. Budget & Performance Management : Handle marketing budgets, track ROI, and report on campaign effectiveness using performance data. Cross‑functional Collaboration : Partner with sales, operations, and agency teams for seamless marketing execution. Consumer Engagement : Lead brand activations, sponsorships, and events to drive awareness and engagement. What You’ll Need Experience : 8+ years in FMCG marketing (preferably in beverages, confectionery, or personal care), with a strong track record in trade marketing and retail execution. Retail Expertise : Experience working with key retailers such as Spar, Pick n Pay, Clicks, and Dischem; exposure to stokvels and rural market activations. Digital & CRM Skills : Proven knowledge of SEO / SEM, paid media, influencer marketing, and loyalty / CRM programs. Leadership : Strong cross‑functional leadership and agency management skills; able to influence and drive collaboration across teams. Commercial Acumen : Skilled in budgeting, financial planning, and using insights to drive business outcomes. Results‑Driven : Demonstrated success in delivering impactful campaigns, growing market share, and driving return on investment. We are an equal opportunity employer. All qualified applicants will receive consideration for employment. #J-18808-Ljbffr

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