Content Operations Manager

3 weeks ago

Cape Town, South Africa Finovate People Full time

Job title: Content Operations Management

Overall Job description:

  • Help make their clients become recognised as thought leaders and experts in their field across our fast-growing client base worldwide (UK, Europe, Asia, Middle East, North America).

A bit about their clients:

  • Their clients range across many sectors, with concentrations in fintech, software, and media agencies.
  • Their services include lead generation, brand awareness, lead nurturing, and employee advocacy.
  • Their older clients tend to focus on the former, sales-oriented objectives, and to be smaller businesses - but today they are focusing on larger organisations, pursuing the latter, marketing-oriented goals.

Responsibilities and Duties:

Content Operations Management

  • Determine client needs and build an actionable content strategy for the delivery team to act on, communicating actions and outcomes to the client
  • Plan, schedule and oversee client content-focused communication, build very strong relationships
  • Publish content on LinkedIn for clients where needed
  • Recognise client pain points and find solutions to resolve them
  • Help to identify any client who could be ‘at-risk’, put together a plan to retain them
  • Perform basic troubleshooting for clients, work with the delivery team on more complex challenges
  • Support clients who have a range of understanding of LinkedIn and who are not confident about their personal profiles being used by others
  • Maintain complete records of client interactions and actions in line with our project management and Asana guidelines and best practice
  • Must be a proactive problem solver who seeks ways to deliver maximum value to clients within company’s means - while also being process-oriented

Teamwork

  • Work with writers and Account Managers improve templates, messaging and posts
  • Work with internal client teams to ensure your clients achieve success, leading ad-hoc calls when required
  • Share best practice across departments, inputting into team group training
  • Recruiting, training, and managing the most suitable freelance writers for client needs - within budgetary constraints
  • Developing and improving processes for freelance writers
  • Line manage an intern, who will be responsible for admin and data collation

Knowledge

  • Understand, and help to develop the company positioning and messaging
  • Learn and grow within Digital Marketing, develop your LinkedIn skills
  • Develop expert knowledge of social selling, benefit from knowledge sharing across the business
  • Coach writers on LinkedIn best practice and produce internal training materials

Innovation

  • Support the development and implementation of advanced workflows to enhance content production, leveraging cutting-edge AI tools and methodologies for increased efficiency, quality, and profitability.
  • Embrace radical and innovative thinking to redefine content creation and distribution, ensuring our projects set industry standards.
  • Refine processes, ensuring they are scalable, cost-effective, and lead to tangible improvements in content output.
  • Foster a culture of continuous improvement, encouraging the team to experiment with novel approaches and technologies to drive content innovation.
  • Collaborate closely with cross-functional teams to understand content challenges and work with the team to develop AI-driven solutions that meet and exceed production goals.
  • Develop metrics and KPIs to measure the impact of new technologies and workflows on content quality, production speed, and return on investment.
  • Stay abreast of industry trends and technological advancements, applying insights to keep our content production strategies ahead of the curve.
  • Champion the integration of client and market feedback into the innovation process, ensuring our content solutions are aligned with audience needs and preferences.
  • Lead by example in adopting a proactive approach to problem-solving, demonstrating how leveraging AI and innovative processes can solve complex challenges in content production.

Essential Skills & Experience

  • Exceptional organisational and Project Management skills
  • Problem solving and proactivity
  • Fluent English spoken and written
  • Experience in various styles of B2B copywriting
  • Confident interviewer who can take comprehensive briefings and brief others in turn
  • Understanding of the principles of social selling
  • Confidence to work with business owners and experienced marketing professionals
  • Willing to challenge when required, confidence to communicate at C-Level
  • Negotiation skills to push back on clients in a professional manner when required
  • Strong attention to detail
  • Self-starter who anticipates customer challenges and addresses them

Desirable Skills & Experience

  • Experience in using LinkedIn for business purposes
  • Experience with CRM systems and project management systems - in particular Asana
  • Experience using AI for automation and content creation
  • Video editing and design experience with SaaS tools (eg Canva)

Location: South Africa based, remote work.

Salary: R40 000-R45 000

Starting date: As soon as possible.

Please apply online if you meet the above-mentioned requirements.

Please assume that your application was unsuccessful If you have not been contacted within 4 weeks.

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