Content Coordinator

3 weeks ago

Cape Town, South Africa Construct Education Full time

**Reporting Line: Marketing Manager (UK)**

**Hybrid work model**: Minimum two days a week in the office with option to work remotely for remaining three days

**Employment type: Permanent**

**Working hours: 09H00 to 17H30**

**Primary Purpose**

The Content Coordinator will produce compelling content and curate campaigns for social media and digital platforms to promote online undergraduate and postgraduate programmes globally to prospective students.

**Key Responsibilities**
- Using a content management system (CMS) to edit or update information on existing websites.
- Collaborate with the Digital Platform Coordinator, web development partners, and media agencies to develop content, strategies and styles that attract and convert prospective students.
- Analyse the search landscape to align content with SEO goals and generate innovative ideas that drive results.
- Write and optimise copy for SEO.
- Proofread and sign off copy to use on OES websites.
- Develop link-building/gathering strategies to increase overall traffic.
- Coordinate and update onsite blogs.
- Analyse content/campaign effectiveness and relevant KPIs using tools like Google Analytics, providing insightful reports for the senior management team.
- Conduct competitor analysis and stay updated with the latest industry trends and news when required.
- Repurpose and optimise existing digital content with a focus on driving traffic to OES websites.
- Support the execution of content plans - in line with external trends, campaign activities, and new programme launches.

**Key Relationships**

**Internal**
- Director - Marketing & Student Recruitment
- Sales Manager
- Marketing Manager
- SEO & Web Specialists
- Other Student Recruitment Advisors
- Multimedia Specialists
- Graphic Designers
- Editorial Specialists
- Other internal stakeholders across the business, as required

**External**
- University Partner - Marketing and Recruitment Stakeholders
- Academics and Subject Matter Experts

**What does success look like?**
- A significant increase in organic website visits indicates successful SEO strategies.
- Content ranks consistently high for targeted keywords.
- Improved quality and relevance of content should lead to a decrease in bounce rates.
- Content that is SEO-friendly, genuinely helpful, and accurate for students.
- Older content is periodically updated and optimised, ensuring it stays relevant.
- Success in generating various content types (blog posts, FAQs, webinars, etc.) that cater to different segments of the target audience.
- Ensuring all strategies align with the latest search engine guidelines and best practices.
- Ensure all content complies with legal standards, including copyright laws and data protection regulations.
- Highly analytical - always looking for more data, including performance metrics and behavioural and demographic data.

**Key Performance Indicators**
- The number of organic visitors coming from search engines.
- The number of leads generated through content marketing efforts showcasing the role’s contribution to the enrolment funnel.
- Evaluate content quality through user feedback, ratings, and reviews, ensuring content resonates with the target audience.
- Track the regularity of content publication to ensure consistency in content marketing efforts.
- Track social sharing metrics, including shares, likes, ad retweets, to gauge the virality and amplification of content.
- Compare content performance metrics against industry benchmarks and competitors to identify areas of strength and improvement.

**Requirements**:
**Essential Skills, Experience and Qualifications**
- Proven experience in content marketing.
- Understanding of CMS and website infrastructure.
- Basic knowledge of HTML, CSS, and JavaScript.
- Familiarity with social media platforms.
- Knowledge of graphic design software, such as Canva, Adobe Illustrator, Photoshop, and InDesign.
- Strong written and verbal communication skills.

**Highly desirable**
- Experience using Salesforce CRM, Marketing Cloud and a CPD.
- Experience in content marketing for the Higher Ed sector.
- Certifications from reputable sources like Adobe, Google or SEMrush.
- Deep understanding of SEO best practices, keyword research, and Google Analytics.

**Benefits**

**Benefits**:
**These are some of the perks you can expect when you join the team**:

- Flexible working hours
- Generous annual leave policy
- Paid maternity, parental, and study leave benefits in line with policy
- Learning and development opportunities within a global team
- Fun events organized by the Construct Social Committee

**ABOUT CONSTRUCT EDUCATION**

Construct is a strategic learning solutions and learning design partner to many of the world’s leading universities and organizations. We are a 100% owned subsidiary of the Online Education Services (OES) group based in Australia and operate as a separate entity, although closely aligned. Construct and OES share a vision of an academic-led, lear

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