Chief Marketing Officer

4 weeks ago

Johannesburg, South Africa Executiveplacements.Com - The Job Portal Full time

Chief Marketing Officer (CMO) is a senior strategic leadership role responsible for developing and executing a comprehensive marketing and public relations (PR) strategy. This role drives growth, brand equity, and market positioning, encompassing oversight of digital marketing, communications, and PR. The CMO will lead a high-performing marketing team to build a strong brand presence in the higher education sector, aligning all efforts with overarching business objectives. Location: Johannesburg, South Africa Salary: Monthly POSITION INFO: Key Responsibilities Operating and Financial Results Drive marketing performance, enhancing brand sentiment, alumni engagement, and public reputation. Lead corporate communications and PR to manage reputation, including media relations, brand positioning, and public sentiment monitoring. Develop and implement PR initiatives such as press releases, media outreach, and crisis communication to strengthen brand visibility and trust. Management Oversee budget and resource allocation, ensuring alignment with strategic priorities. Set and monitor strategic KPIs across marketing and PR, evaluating impact and adjusting strategies as needed. Direct cross-functional collaboration, aligning PR and communication efforts with marketing, sales, and product teams to ensure consistent messaging. Drive innovation in communications and PR, adapting strategies to respond to shifts in the media landscape and proactively managing reputation. Leading a High-Performing Marketing and PR Team Develop and implement a cohesive marketing and PR strategy to support growth, focusing on sustainable brand health and loyalty. Manage talent acquisition, training, and performance management within the marketing and PR teams. Foster a culture of creativity and responsiveness, equipping the team to handle media inquiries, brand campaigns, and internal communications effectively. Stakeholder Engagement and Communications Build and maintain relationships with internal and external stakeholders, including media, alumni, industry bodies, and government agencies. Guide internal communications strategies to ensure alignment with brand values and keep employees informed of key initiatives. Act as a spokesperson and brand ambassador as needed, representing at events and in media interactions. MINIMUM QUALIFICATIONS Educational Background: A graduate qualification in Marketing, with a preference for a Master’s degree or MBA. Experience Requirements: 10+ years in marketing management, ideally within the Professional Services, Services, or Higher Education sectors. At least 5 years of experience specifically in Communications and Public Relations, with a proven record in managing brand reputation and media relationships. Expertise in managing an integrated marketing team that collaborates closely with Sales, Product Development, and PR functions. Seniority level: Executive. Employment type: Full-time. Job function: Marketing and Sales. Industries: Advertising Services. #J-18808-Ljbffr

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