Paid Media Specialist

4 weeks ago

Pretoria, South Africa Vaimo Full time

Overview Join our dynamic team as a Paid Media Specialist at Vaimo . You will drive digital commerce success for our clients by leveraging your 2-4 years of experience and strong knowledge of paid media (SEM, Paid Social) and SEO best practices to create, manage, and optimise high-performing advertising campaigns. You will work closely with clients and senior consultants to ensure strategies are executed effectively and support client growth. Responsibilities Develop and execute comprehensive paid media strategies (Google Ads, Facebook Ads, LinkedIn Ads) aligned with client goals. Conduct in-depth keyword research and trend analysis to optimise SEM campaigns. Manage and optimise Google Merchant Center for e-commerce clients. Analyse campaign performance data using Google Analytics and other tools, providing actionable insights and recommendations. Create and manage social media content calendars and campaigns. Generate detailed performance reports and present findings to clients and internal teams. Stay up-to-date with the latest trends and best practices in paid media and SEO. Communicate effectively with internal teams and clients regarding marketing opportunities, strategy development, and budget management. Examples of what you will be doing Keyword analysis and trend analysis on SEM campaigns. Setup and monitoring of Google Ads, Meta Ads, and LinkedIn Ads. Google Merchant Centre optimisations and troubleshooting. Monitoring and analysis using Google Suite tools; creating social media content calendars. Minimum requirements A relevant Bachelor's Degree in marketing 2-4 years of experience in the field In-depth understanding of Google Ads, Google Analytics, and data analysis Retail and/or B2B experience would be beneficial Good communication and presentation skills Fast-learning and ability to work under pressure Strategic thinker with the ability to translate data into actionable items Ability to meet deadlines under pressure What we offer Opportunity to work on some of South Africa’s top retail brands Exposure to international developers, design experts, project managers, and development processes Opportunity to manage complex projects in a booming e-commerce industry Seniority level Entry level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Vaimo. Sign in to set job alerts for “Media Specialist” roles. #J-18808-Ljbffr

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