Paid Media Specialist

2 weeks ago

Pretoria, South Africa Vaimo Full time

**Description**:
Join our dynamic team as a Paid Media Specialist and play a crucial role in driving digital commerce success for our clients. You'll leverage your 2-4 years of experience and deep understanding of paid media (SEM, Paid Social) and SEO best practices to create, manage, and optimise high-performing advertising campaigns. Working closely with clients and senior consultants, you'll ensure strategies are executed effectively and contribute to our clients' growth.

**Responsibilities**:

- Develop and execute comprehensive paid media strategies (Google Ads, Facebook Ads, LinkedIn Ads) aligned with client goals.
- Conduct in-depth keyword research and trend analysis to optimise SEM campaigns.
- Manage and optimise Google Merchant Center for e-commerce clients.
- Analyse campaign performance data using Google Analytics and other tools, providing actionable insights and recommendations.
- Create and manage social media content calendars and campaigns.
- Generate detailed performance reports and present findings to clients and internal teams.
- Stay up-to-date with the latest trends and best practices in paid media and SEO.
- Communicate effectively with internal teams and clients regarding marketing opportunities, strategy development, and budget management.

**Examples of what you will be doing**:

- Keyword analysis and trend analysis on SEM campaigns.
- Google Ads, Meta Ads and LinkedIn Ads setup and monitoring.
- Google Merchant Centre optimisations and troubleshooting.
- Monitoring and analysis using Google Suite tools.Creating social media content calendars.

**Minimum requirements**:

- A relevant Bachelor's Degree in marketing
- 2-4 years of experience in the field
- An in-depth understanding of Google Ad Words, Google Analytics, and data analysis
- Retail and/or B2B experience would be beneficial
- Good communication and presentation skills.
- Fast-learning and being able to work under pressure.
- Strategic thinker who offers creative solutions and ideas, with the ability to translate and communicate data into actionable items
- Ability to work effectively under pressure and meet deadlines.

**Based on experience and qualification, we offer the following**:

- Opportunity to work on some of South Africa’s top retail brands.
- Huge exposure to international developers, design experts, project managers, and development processes.
- Opportunity to manage complex projects in a booming industry (e-commerce).

**Job Types**: Full-time, Permanent

Pay: Up to R30 000,00 per month

Work Location: In person

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