Sales Manager

1 week ago

Cape Town, Western Cape, South Africa Set Consulting Full time

About the Role

A leading multi-brand restaurant franchisor is seeking an experienced Sales Manager to drive the sales performance of its retail product portfolio. The role involves leading the development and execution of national sales strategies, expanding market share, and building strong relationships with key stakeholders.

The ideal candidate will have a strong understanding of the retail and FMCG landscape, exceptional leadership abilities, and a track record of delivering sales growth and profitability.

Key Responsibilities

1. Sales Strategy & Execution

  • Develop and implement national sales strategies to achieve and exceed company objectives.
  • Identify growth opportunities to expand market share and profitability.
  • Set, track, and analyze sales targets, making data-driven adjustments to optimize performance.
  • Work cross-functionally to ensure sales efforts align with broader business goals.

2. Team Leadership & Development

  • Lead, mentor, and manage the sales support administrator to ensure team success.
  • Foster a high-performance culture focused on accountability and results.
  • Provide training to enhance sales skills and product knowledge.
  • Oversee recruitment, performance reviews, and succession planning.

3. Partner & Relationship Management

  • Build and maintain strong relationships with key retail partners and stakeholders.
  • Negotiate contracts and ensure mutually beneficial terms.
  • Develop detailed customer plans and set clear expectations with sales agents.
  • Collaborate with the supply chain team to ensure product availability and meet customer service standards.

4. Financial & Performance Management

  • Prepare and manage sales budgets and forecasts, ensuring alignment with company objectives.
  • Monitor and report on sales performance metrics, identifying areas for improvement.
  • Ensure cost control within budget parameters while maximizing ROI.

5. Market Research & Competitive Analysis

  • Stay informed about market trends, customer preferences, and competitor activities.
  • Conduct competitive analyses to identify opportunities and mitigate risks.
  • Use insights to refine strategies and maintain a competitive edge.

Requirements

Education:

  • A Bachelor's degree in Business Administration, Supply Chain Management, Sales, Marketing, or a related field is preferred.

Experience:

  • Minimum 5 years of sales management experience in the Fast-Moving Consumer Goods (FMCG) sector, preferably in South Africa.

Skills & Competencies:

  • Leadership & Team Management – Ability to inspire, mentor, and manage a high-performing sales team.
  • Sales Strategy & Execution – Proven ability to develop and implement successful sales strategies.
  • Negotiation & Relationship Building – Strong ability to foster and maintain strategic partnerships.
  • Data-Driven Decision Making – Ability to analyze complex data and translate it into actionable strategies.
  • Financial Acumen – Experience managing budgets and sales forecasts.
  • Communication & Interpersonal Skills – Excellent verbal and written communication for engaging with internal and external stakeholders.

Knowledge:

  • Retail & Consumer Goods – Deep understanding of consumer goods categories and retail operations.
  • Market Trends & Competitive Analysis – Ability to track customer behavior, market trends, and competitor strategies.

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