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Commercial and Marketing Manager
4 weeks ago
Minimum requirements:
- Proven experience in a senior commercial or managerial role, preferably in the Solar industry
- Strong commercial acumen with a solid understanding of pricing, distribution, and market strategies
- Experience in implementing creative marketing strategies
- Highly organised and structured
- Strong communication and interpersonal skills
- Strong analytical and problem-solving skills
- Highly adaptable to change
- Valid drivers license and own vehicle, and a willingness to travel across South Africa and Africa
- Develop the marketing plan for South Africa including the creation of comprehensive marketing plans, market research and the planning & roll out of marketing campaigns across various platforms
- Undertake market analysis to better understand the market, competitor activities and market trends
- Identify new revenue opportunities and drive sales initiatives in order to meet and exceed sales targets, identifying new customers in new markets that require advanced renewable power solutions
- Strategically deepen market presence , particularly within existing sectors such as house building, to enhance product demand through specifications or approvals
- Foster current relationships with key accounts and contribute to establishing national partnerships
- Manage the sales team including training, objective setting and performance management
- Report on sales performance and the results of marketing initiatives using key performance indicators such as customer acquisition costs and conversion rates
- Work closely with stakeholders from Research and Development, Technical, Creative Services, and the broader sales team to develop effective go-to-market strategies.
- CRM Management: Effectively utilise CRM tools to track customer interactions, quotes, leads, and other critical data.
- Establish best-in-class processes to drive efficiencies and improve team performance, sharing best practice across the wider Sunsynk group
Consultant: Vonne Scholtz - Dante Personnel Pretoria Silver Lakes