Trade Marketing Specialist

4 weeks ago

Cape Town, South Africa HR Genie Full time

Our client is looking for a Trade Marketing Specialist to join their team.

Responsibilities:

  • Find opportunities to elevate the brands. This could be a combination of in-store campaigns, point-of sale, content marketing or events.

  • To build and align the Category strategy including online exposure in all consumer channels (FMCG, DIY, Stationery).

  • To assist the sales team with implementing NPD according to the NPD roadmap in collaboration with Category Managers.

  • Aligning best POS practices with Global Consumer market, managing POS material.

  • Trade marketing support for C&C accounts.

  • Deliver customer trade shows on time, to budget whilst raising our client's profile.

  • Communications relating to online activities, press releases, product information, packaging etc.

  • Within the Matrix, you will collaborate with Regions, Exports, Manufacturing, Supply Chain, R&D and other BUs.

  • Travelling to regions is important.

  • The role requires drive and initiative. A high degree of interpersonal skills and an upbeat and enthusiastic attitude are required due to the large number of contacts needed, both internal and external to achieve success.

  • The role is responsible for supporting the marketing team in delivering cost effective and impactful trade marketing initiatives which support the delivery of the 5 year C&C strategic business plan.

  • Turnover and GP/ MVC performance of the Category.

  • Alignment with Global Category / channel Marketing Budget.

Key Skills:

  • Ability to think on Strategic level.

  • Good communicator.

  • Team player.

  • High degree of fluency in English.

  • Demonstrated experience in scoping and conducting quantitative and qualitative market studies.

  • Comfortable with figures and analysis I Awareness of key trends, customers, competitors in DIY/Consumer and adjacent markets (Construction, Retail etc.).

  • Self-starter able to flourish in a fast-paced and flexible environment.

  • Good interpersonal skills and an ability to identify sources of market intelligence from both internal and external networks insights.

Qualifications:

  • Minimum primary degree in Marketing, Business administration or a related field (advanced degree such as MBA.

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