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Regional Off Trade Marketing Specialist

4 months ago

Cape Town, South Africa Heineken Full time

**We Go Places How about you?**
Immediate Superior: Regional Trade Marketing Manager
Location: Cape Town
Function: Commerce
Sub Function: Sales
Type of Contract: Permanent
Reference Number: 106945
Closing Date: 02/04/2024

**Purpose of the Job**:
The Regional Off Trade Marketing Specialist is responsible for sales & execution of below-the-line metrics across the outlets dedicated to the cluster/market. Ensuring that Commercial Objectives for off premise channel, brand, and customer KPI's (including Sales, Profitability, Market Share) are delivered.

**Key Responsibilities**:

- Ensure delivery of sales volume & brand availability targets for the dedicated outlets
- Guarantee Compliance to activation calendar objectives.
- Identify new marketing opportunities / partnerships with outlets & third spaces.
- Plan & lead execution of consumer activations, deployment of point-of-sale elements and displays consistent with brand toolkits.
- Train outlets owners on the portfolio and brands selection.
- Develop and facilitate the brand in collaboration with the marketing team.
- Identify new marketing opportunities / partnerships with outlets & third-party spaces.
- Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends,

etc.).
- Analyze market / competitor trends and activities.
- Be aware of new outlet openings to get the first mover advantage.
- Build trade relations and network with decision makers of the outlets.
- Follow the organisation’s policies and procedures and identify opportunities for continuous improvement.

**Job Requirements**:

- Relevant tertiary qualification in Sales/Business Administration/Marketing
- 3 - 5 Years relevant experience in Sales, marketing, or trade marketing environment.
- Knowledge of the off-premise activation planning/ management/ operation.
- Knowledge of the Liquor industry and regulatory environment, and communication guidelines
- Excellent planning and organizing skills.
- Attention to detail and sound administrative skills.
- Excellent communication skills.
- Relationship Management abilities.
- Customer service orientation
- Problem solving skills.
- Deadline driven.
- Working knowledge of MS Office.

**Demonstrates HEINEKEN Behaviours aligned to role expectations**:

- Deliver:_
- Play to win & celebrate success.
- Deliver the goods.
- Shape:_
- Think consumer first.
- Make courageous moves.
- Connect:_
- Champion a culture of belonging.
- Learn, share & reapply.
- Develop:_
- Have real conversations.
- Embrace learning & growth.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.