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Head of Engagement

1 month ago

City of Cape Town Metropolitan Municipality, South Africa Communicate Recruitment Full time

Key Goals
Develop creative communication approaches to improve customer retention and increase platform usage, aligning with organizational objectives
Enhance the clients digital systems, data platforms, and CRM capabilities to ensure smooth integration with overall marketing strategies
Identify and seize revenue-generating opportunities through targeted campaigns and actionable insights derived from customer data

Primary Responsibilities
Strategic Planning and Implementation:
Design and execute a comprehensive member engagement plan that prioritizes profitability, revenue expansion, and customer growth
Promote the adoption of best practices across local and global operations, ensuring consistency and efficiency

Digital Tools and System Optimization:
Drive the implementation and refinement of digital marketing tools, CRM systems, and marketing automation platforms to meet the organizations needs
Build a scalable and efficient data ecosystem that supports personalized, high-impact member communications

Team Collaboration and Coordination:
Partner with internal teams to align marketing campaigns and technology systems seamlessly across various channels
Collaborate with senior leaders and global experts to ensure strategic goals are achieved and aligned across all initiatives

Skills and Experience
Professional Expertise and Technical Skills:
A minimum of 8 years experience in digital marketing, CRM management, and marketing automation with a strong track record of increasing customer retention and driving revenue
Proficiency in extracting actionable insights from customer data and translating them into impactful marketing strategies
Hands-on experience with platforms like Salesforce, Braze, HubSpot, Microsoft Dynamics, or equivalent tools

Strategic and Creative Capabilities:
Proven success in creating compelling campaigns and content for direct communication channels, including email marketing, customer journey mapping, and engagement programs
A strategic mindset with the ability to integrate immediate results with long-term planning goals

Leadership and Organizational Abilities:
Over 3 years in a senior leadership capacity, successfully managing cross-functional teams to achieve high-impact outcomes