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Channel Marketing Specialist

2 months ago

Pretoria, South Africa Talent Evolution Full time
Responsibilities
- Effectively develop and implement data-led brand building plans, based on the marketing strategy, across the distribution channels.
- Develop appropriate and effective content plans per channel, including design and copy.
- Measure success of plans and campaigns and provide feedback and insights to develop improvements for future projects.
- Understand and provide insight into digital - and social media behaviour of the target audience.
- Perform competitor analysis to inform the brand building and sales plan to stay ahead of competitors.
- Management and briefing service providers on the creative requirements.
- Build and maintain relationships with stakeholders and collaborating with cross-functional teams to improve cooperation.
- Continuously develop own expertise in terms of professional, industry and legislative knowledge.
- Identify opportunities to enhance cost effectiveness and increase operational efficiency.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.

Experience and qualifications
- A relevant honors level degree (or equivalent) in marketing from a reputable tertiary institution.
- Minimum 3 to 5 years hands-on experience in distribution channel marketing.
- Experience in Financial Service will be advantageous

Attributes, skills and knowledge required
- Solid business acumen and good stakeholder management.
- Lead change and innovation.
- Communicate and engage effectively and with impact.
- Strong influencing and persuading skills.
- echnology savvy with a strong understanding of the digital and social media landscape.
- Proven firsthand experience in in implementing digital - and social media campaigns.
- Project management skills and the ability to work in a team and in isolation.
- Creative problem solver with the ability to multi-task while giving attention to detail.
- Creative initiative-taker with an entrepreneurial mindset.
- Results driven, analytical and self-motivated.
- Understanding of data protection in line with POPIA.
- Excellent understanding of PPR requirements.
- Good strategic and analytical skills.
- A positive can-do attitude.

Should you not receive a response within 10 working days, please consider your application as unsuccessful