Digital Marketing, Advertising and Retargeting Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Orion Hotels & Resorts Full time
Job title : Digital Marketing, Advertising and Retargeting SpecialistJob Location : Gauteng, JohannesburgDeadline : April 10, 2025Quick Recommended Links
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Responsibilities:

  • Manage all paid media channels including Google Ads, Meta Ads, LinkedIn Ads, Tik Tok Ads, etc.
  • Develop and oversee SEO/SEM strategies for all websites
  • Monitor and optimize website traffic and conversions to drive business goals
  • Analyze performance data and provide monthly reports on digital marketing campaigns
  • Execute automated and other retargeting strategies to drive conversions and increase ROI
  • Manage OTA and other online listings to ensure accurate and consistent information

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • Proven experience in managing paid media campaigns across various platforms
  • Strong understanding of SEO/SEM best practices and strategies
  • Proficiency in Google Analytics, Google Ads, Meta Business Manager, and other digital marketing tools
  • Experience in implementing retargeting strategies and analyzing performance data
  • Excellent communication and analytical skills
  • Ability to work independently and as part of a team
  • Certification in Google Ads or other digital marketing platforms is a plus
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