Global Marketing Lead

4 days ago

Cape Town, Western Cape, South Africa Frank Consult Full time

Our client, a leading provider of HR management solutions, is seeking a dynamic and creative Global Marketing Lead to drive their marketing initiatives across the region. This role is ideal for a passionate innovator with a keen eye for detail and extensive expertise in graphic design. The successful candidate will be instrumental in shaping and executing high-quality marketing campaigns that align with the client's global vision while resonating with local audiences.

Job Overview:

The Global Marketing Lead will be responsible for crafting and implementing strategic marketing initiatives, ensuring that all campaigns reflect the brand's global vision and meet regional market needs. This role requires exceptional leadership skills, a strong background in graphic design, and the ability to manage multiple projects simultaneously while collaborating with global teams.

Key Responsibilities:

  • Develop and Lead Marketing Strategy:
    Collaborate with senior leadership to create and execute marketing strategies that align with the global brand and local market trends.

  • Campaign Design and Execution:
    Oversee the development of marketing materials across various channels (digital, print, video) with a focus on high-quality, visually engaging content.

  • Graphic Design Leadership:
    Lead the creation of top-tier graphics and visual concepts for diverse marketing platforms, maintaining high design standards.

  • Content Development and Brand Messaging:
    Ensure all marketing content is on-brand, resonates with the global market, and effectively communicates key messages.

  • Cross-functional Collaboration:
    Work with global marketing, sales, and product teams to adapt campaigns to regional needs, ensuring cohesive and impactful initiatives.

  • Performance Monitoring & Optimisation:
    Analyse campaign effectiveness, optimise performance and provide insights to senior leadership.

  • Quality Assurance:
    Ensure all marketing outputs meet the highest quality standards and are error-free.

Required Qualifications and Skills:

  • Bachelor's degree in Marketing, Design, Communications, or a related field.
  • Over 5 years of marketing experience, with a strong portfolio in graphic design for both digital and traditional media.
  • Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong attention to detail and quality control in all creative outputs.
  • Excellent project management skills, with the ability to handle multiple projects and meet deadlines.
  • Experience in international marketing and an understanding of regional market nuances.
  • Exceptional communication skills in English and local languages.
  • Creative thinking and problem-solving abilities.
  • Experience with digital marketing channels, including social media, content marketing, and email marketing.

Preferred Qualifications:

  • Experience in a global or multinational marketing environment.
  • Familiarity with marketing automation tools and CRM platforms.

This is an excellent opportunity for a creative and strategic leader to make a significant impact in a global marketing role. If you're ready to take on this exciting challenge, we'd love to hear from you

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