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SALES REPRESENTATIVE-SABMiller
4 weeks ago
Reference Code:
SAB-ZA-26662
Company Overview
Our Dream is to bring people together for a better world. Beer, the
original social network, has been bringing people together for thousands
of years. We are committed to building great brands that stand the test
of time and to brewing the best beers using the finest natural
ingredients. Our diverse portfolio of well over 400 beer brands includes
global brands Budweiser, Corona and Stella Artois; multi-country brands
Beck's, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions
such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes,
Skol, and Victoria. Our brewing heritage dates back more than 600 years,
spanning continents and generations. From our European roots at the Den
Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the
Anheuser & Co brewery in St. Louis, US. To the creation of the Castle
Brewery in South Africa during the Johannesburg gold rush. To Bohemia,
the first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the collective
strengths of approximately 200,000 employees based in more than 50
countries worldwide
Key Purpose Statement
To implement a market driven differentiated service that builds
sustainable competitiveness within the Tavern Class of Trade which
delivers sustainable growth in brand equity, sales volume, market share,
competitive advantage and corporate reputation
Competence Requirements
A grade 12 qualification is a minimum requirement
At least 2 years' experience in a sales/marketing/FMCG environment
Valid unendorsed Code 8 drivers licence
Basic computer literacy and experience working with Microsoft Office
Local area knowledge is a requirement
Ability to work in a flexible working environment (working on week-ends)
Commercial Aptitude Understands the value chain across sales and
marketing and how the roles interact with each other. Proactively seeks
out competitor information and includes this in the overall selling
task. Ability to understand the concept of profitability and the role
of pricing, product mix and merchandising in making commercially astute
decisions.
Customer Focus Making customers and their needs a primary focus of
one's actions; developing and sustaining productive customer
relationships. Effectively meeting customer needs; taking
responsibility for customer satisfaction and loyalty. Connecting with
and developing a strong rapport with customers; collaborating on plans
and decisions and proving criticality to the customer. Ability to build
authentic relationships across diverse groups of people.
Accountability Being accountable for achieving results and taking
responsibility for one's actions. Takes the role personally and
professionally; is a self-starter. A strong achievement orientation.
High integrity as a representative of SAB.
Flexibility Ability to adapt behaviour to changing situations.
Open-minded and adjusts priorities in response to unanticipated events.
Able to identify issues and resolve problems in the moment. Resilience
and endurance in managing extraordinary and flexible working hours.
Willing to work weekends and public holidays as required.
Selling SkillsIdentifying needs and opportunities, leveraging unique
value proposition, representing capabilities, and closing sales.
Effectively exploring alternatives and positions to reach outcomes that
gain support by using appropriate interpersonal styles and communication
methods. Ability to establish rapport, identify the customer need and
gain commitment. Ability to plan, organise and prioritise sales
activities.
Planning and Organising Work with the Sales Lead to developing
specific plans to leverage SAB's value proposition and unique
competitive advantage against customer needs. Focuses on the detail and
executes plans meticulously to exceed customer expectation. Excellent
administration skills.
Output and Accountabilities
Customer Development
Manage and build customer relationships with Tavern owners
Drive weekly customer calls per outlet to build effective partnerships
and resolve customer issues
Ensure all customer master data is input, current, correct and
maintained
Achieve customer sales volume targets
Ensure each outlets buys directly from SAB consistently on a weekly
basis
AMPPS Delivery
Complete and influence the AMPPS survey by delivering on every targeted
plan:
Availability; Merchandising; Price; Promotions; Space
Monitor volumes by outlet to ensure 100% availability of key brands and
packs through forward planning
Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation
in the consumption and purchase zones as per the In Trade Execution
Guidelines (ITEG)
Negotiate and execute interior and exterior price communication; capture
price priorities; ensure price point compliance and execute on the
overall price and promotion campaigns throughout the year
Manage outlet retention by tracking and monitoring competitive shelf
space and volumes sold and ensure effective positioning of brands for
maximum volume growth
Asset Management
Manage SAB refrigeration assets by driving governance and compliance for
the SAB audit
Manage all SAB assets in the outlets including permanent merchandising
and signage
Ensure SAB products are stocked in fridges as per ITEG
Conduct asset verification surveys (Fridges, etc.)
Assist customers with Model stock system to manage stock replenishment
and minimise stock outs
Manage stock rotation and quality
Additional Information
Apply Here
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